Author: wildgreenquest@gmail.com

Melania Trump often commands the attention of any room she enters but all eyes — and cameras — were trained on her humanoid companion on Wednesday.The robot accompanied the first lady to the White House East Room for the final day of a summit she had convened with counterparts from around the world through her Fostering the Future Together global initiative. The group has been discussing ways to empower children using education, innovation and technology, including artificial intelligence.Melania Trump and the humanoid walked slowly side by side along the red carpet from the opposite end of the hallway. The first lady paused just…

Opinions expressed by Entrepreneur contributors are their own. Key Takeaways Evidence-based leadership transforms entrepreneurial vision into measurable strategies, allowing for sustainable innovation and sound capital allocation. Data-centric feedback loops and long-term metrics are critical in accelerating innovation and aligning business practices with demographic shifts toward extended lifespans. Incorporating verifiable evidence in decision-making not only fosters trust but also ensures that business growth is credible and enduring, especially in sectors like healthcare and technology. Innovation is often described as instinct combined with speed. Business founders are traditionally encouraged to move decisively, trust inner conviction and disrupt existing systems before competitors react.Decisiveness…

There’s been a lot of noise in the advertising industry lately, from restructuring to consolidation to massive financial recalibrations at the industry’s biggest companies. It’s easy, in moments like this, to frame finance people as the enemy of creativity, something I’ve been reading a lot of recently. I don’t buy that. To me, the issue isn’t financial leadership. It’s the posture that financial leaders take. In a creative business, the CFO doesn’t just manage the numbers. They influence behavior, and their actions shape culture and whether a company builds or simply protects. It shows how they engage: are they leaning…

AI tools and social media hacks get most of the marketing attention, but a new study shows there’s serious ROI in sitting down and writing a good old-fashioned book filled with your expertise. Published authors can charge 37% more for their time — $345 per hour versus $251 for non-authors, according to a survey of 150 U.S. professionals. And 89% of people said they trust content more when it comes from a book author. Among consultants and advisors, published authors got the job anywhere from 52% to 67% of the time, depending on the field, compared to 33% to 48%…

The era of communicating by snail mail is long gone, and the United States Postal Service (USPS) has suffered in its wake. Now, the independent government agency has found a new way to make up some of its losses. Starting on Sunday, April 26, the U.S. post office will implement an 8% transportation surcharge on packages. It will remain through January 17, 2027, when the agency hopes to implement any necessary long-term approaches. “This temporary price adjustment will provide needed flexibility for the Postal Service by helping to ensure that the actual costs of doing business are covered, as required by Congress,”…

When it was founded in 2017, the shoe brand Kizik was on a mission to bring hands-free shoe technology into the mainstream. It’s now taking two big steps to further that goal.The company is today announcing both a major partnership with New Balance and a new shoe, the $149.95 Kizik Freedom Run, which debuts on April 17. Together, the moves represent an expansion of its existing licensing agreements strategy and of its tech into the performance category for the first time.[Photo: Kizik]At its core, Kizik’s tech has always focused on the experience of putting on a shoe in the first…

For many people, the COVID-19 pandemic feels like a distant memory. In reality, the SARS‑CoV‑2 coronavirus is still spreading widely across the globe and continues to evolve into new variants.Sometimes these variants are no more dangerous than the previous ones. Yet each newly discovered variant also has the potential to be more harmful than the last, which is why health organizations worldwide monitor emerging variants. Currently, health officials are tracking a new Covid-19 variant called BA.3.2, also known as “Cicada.” Here’s what you need to know about it.What is BA.3.2 ‘Cicada’?BA.3.2 “Cicada” is an offshoot of a COVID-19 variant that…

At a recent retreat I was attending, I found myself in one of those “hallway moments.” Walking out of a lecture, I was engaged in conversation with a fellow attendee. Soon it became clear we had differing opinions about the topic. As I felt myself getting tense, formulating my response in my mind, I caught a glimpse of myself in a wall of mirrors as we walked by a pilates studio on the property. I didn’t like what I saw—it was not my best self. I did not look calm, cool and collected; instead, I looked tense and ready to…

One of the most distinctive features of the U.S. military’s high-energy laser weapon of choice isn’t the system itself—it’s how operators control it.The logic of embracing the handset simple: If the vast majority of Americans grow up playing video games and even continue playing into adulthood, why not adopt a control system that capitalizes on U.S. troops’ preservice experience and reduce the training timelines for advanced weapons systems?“The gaming companies spent millions of dollars developing an optimal, intuitive, easy-to-learn user interface, and then they went and spent years training up the user base for the U.S. military on how to…

With the high career costs associated with motherhood, and in a challenging economy, more young women are choosing to put work ahead of love and family. According to a recent survey of 1,000 American working mothers by online resume builder Zety, 76% have been explicitly advised to delay having children until they’re more established in their careers, and 57% postponed motherhood for that reason.“I hate that advice, because we should be living in a world where no matter what you’re doing outside of work, you should be able to achieve your career goals,” says Zety career expert Jasmine Escalera. “Yes, it…