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Fox Corporation has announced plans to partner with Kalshi to integrate the prediction market\u2019s data across the media giant\u2019s various cable networks.<\/p>\n<\/div>\n
Tuesday\u2019s announcement follows the rise in popularity of prediction markets, and marks Kalshi\u2019s third partnership with a large media corporation, with similar deals struck with CNBC<\/a> and CNN<\/a> in December of last year.<\/p>\n Kalshi\u2019s platform allows users to bet on current events, anything from sports betting to politics. For instance, users can bet on who will win an election. From those wagers, a forecast is determined based on the crowd\u2019s opinion. <\/p>\n Not everyone is turning to the platform to bet.<\/p>\n<\/div>\n \u201cRoughly 70% of people who visit Kalshi use the site to check market odds, while just 30% of people use it to trade,\u201d a press release announcing the collaboration said. \u201cBy providing another data point to supplement reporting, Kalshi is quickly becoming an additional way for people to understand and follow current events.\u201d<\/p>\n Kalshi\u2019s forecasts are set to be integrated into Fox News Channel, Fox Business Network, Fox Weather and the Fox One streaming platform. According to the announcement, Kalshi will also work with data and production team at Fox, providing real-time access to data for data visualizations.<\/p>\n \u201cMore people are watching Kalshi\u2019s forecasts than trading them, which says a lot: our data effectively complements news and polls,\u201d Tarek Mansour, co-founder and CEO of Kalshi said in a press release<\/a>. \u201cAs misinformation grows more common, Kalshi offers accurate, unbiased data to help people better understand what\u2019s going on in the world.\u201d<\/p>\n<\/div>\n