{"id":10352,"date":"2026-04-08T16:24:41","date_gmt":"2026-04-08T16:24:41","guid":{"rendered":"https:\/\/wildgreenquest.com\/?p=10352"},"modified":"2026-04-08T16:24:41","modified_gmt":"2026-04-08T16:24:41","slug":"liquid-death-and-pit-viper-just-released-new-sunglasses-but-theyre-for-after-you-die","status":"publish","type":"post","link":"https:\/\/wildgreenquest.com\/?p=10352","title":{"rendered":"Liquid Death and Pit Viper just released new sunglasses. But they&#8217;re for after you die"},"content":{"rendered":"<p><br \/>\n<\/p>\n<div data-testid=\"content-chunk\">\n<p>The most famous dead person to ever wear sunglasses just might be Bernie Lomax. Until now. Because the namesake for the <a rel=\"nofollow\" href=\"https:\/\/youtu.be\/VMCh9gLZofo?si=iEMP2mI-MVSxzECA\">1989 hit comedy <em>Weekend at Bernie\u2019s<\/em><\/a> was a fictional character, but you dear reader, you are very real. <\/p>\n<\/div>\n<div data-testid=\"content-chunk\">\n<p>Liquid Death just announced its newest collab, this time with sunglasses brand Pit Viper, to make what its calling \u201cSunglasses for Dead People.\u201d According to Liquid Death, 87%\u00a0of people who have near-death experiences report seeing a blinding bright light. That\u2019s not an exact science, but the canned water brand isn\u2019t letting that get in the way of a good bit.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<p>\n<iframe title=\"Sunglasses For Dead People from Liquid Death x Pit Viper\" width=\"729\" height=\"410\" src=\"https:\/\/www.youtube.com\/embed\/MDNMc2N91mg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/p>\n<\/figure>\n<p><a rel=\"nofollow\" href=\"http:\/\/pitviper.com\/pages\/liquid-death\">Available on Pit Viper\u2019s site for $119<\/a>, the limited-edition shades feature shatterproof, durable lenses with 100% UVA\/UVB protection, and every pair comes with what the brand calls a\u00a0100% after-lifetime guarantee: if the sunglasses break or fail to protect your eyes from the light that (allegedly) awaits us all, Pit Viper will replace them, no questions asked.<\/p>\n<p>The shades, <a rel=\"nofollow\" href=\"https:\/\/www.youtube.com\/shorts\/edXQRLQXp5I\">which may or may not make you look like a cool outfielder<\/a>, are just the latest mortality-themed project from Liquid Death that is pitched as a product for the afterlife. In February, <a rel=\"nofollow\" href=\"https:\/\/youtu.be\/2QXRyGBDFME?si=bW6htjeOoHMSFfQZ\">the brand dropped a $495 urn with Spotify<\/a> that featured an internal Bluetooth speaker in order to play your ashes an \u201ceternal playlist.\u201d<\/p>\n<\/div>\n<div data-testid=\"content-chunk\">\n<p>Both ridiculous products perfectly embody Liquid Death\u2019s overall brand collaboration strategy, that above all, values comedy you can touch and feel. At <a rel=\"nofollow\" href=\"https:\/\/youtu.be\/5TqXHJ3k-44?si=3FcNblp5yk0qzUzI\">the Fast Company Grill at SXSW in March<\/a>, Liquid Death\u2019s vice-president of creative Andy Pearson told me, \u201cIt\u2019s not funny to say, \u2018Hey, what if we made something.\u2019 It\u2019s funny to make the thing,\u201d said Pearson. \u201cIt\u2019s funny to make <a rel=\"nofollow\" href=\"https:\/\/liquiddeath.com\/pages\/pitdiaper?srsltid=AfmBOoqpF4FseeiJLCiVJKeHt8TjDe0iOpYgL3PVruGxDtfacBGRrVlK\">adult diapers that are made of pleather so you don\u2019t have to go to the bathroom at a concert,<\/a> or a Bluetooth-enabled urn so you can play music into your ashes forever. It only becomes truly funny when it actually exists in the world. So we\u2019ve put a lot of stock into making real things.\u201d<\/p>\n<p>The brand\u2019s entertainment-driven, social media-focused approach has been credited for its strong appeal among young consumers, amassing more than 14.5 million followers across TikTok and Instagram. In 2024, <a rel=\"nofollow\" href=\"https:\/\/www.entrepreneur.com\/growing-a-business\/liquid-death-is-worth-14-billion-because-of-this\/494168\">new funding valued Liquid Death at $1.4 billion<\/a>, and last year the brand expanded into iced tea and energy drink categories. <\/p>\n<figure class=\"wp-block-image size-large\"><figcaption class=\"wp-element-caption\">[Photo: Liquid Death]<\/figcaption><\/figure>\n<h2 class=\"wp-block-heading\" id=\"h-deadly-collab-strategy\">Deadly collab strategy<\/h2>\n<p>When I spoke to Liquid Death\u2019s vice-president of marketing Dan Murphy about the Spotify urn, he outlined three key pillars of the brand\u2019s overall collab strategy. <\/p>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/www.fastcompany.com\/91523010\/liquid-death-and-pit-viper-just-released-new-sunglasses-but-theyre-for-after-you-die\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The most famous dead person to ever wear sunglasses just might be Bernie Lomax. Until now. Because the namesake for the 1989 hit comedy Weekend at Bernie\u2019s was a fictional character, but you dear reader, you are very real. Liquid Death just announced its newest collab, this time with sunglasses brand Pit Viper, to make<\/p>\n","protected":false},"author":1,"featured_media":10353,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37],"tags":[],"class_list":{"0":"post-10352","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-brand-spotlights"},"_links":{"self":[{"href":"https:\/\/wildgreenquest.com\/index.php?rest_route=\/wp\/v2\/posts\/10352","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wildgreenquest.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wildgreenquest.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wildgreenquest.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wildgreenquest.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10352"}],"version-history":[{"count":0,"href":"https:\/\/wildgreenquest.com\/index.php?rest_route=\/wp\/v2\/posts\/10352\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wildgreenquest.com\/index.php?rest_route=\/wp\/v2\/media\/10353"}],"wp:attachment":[{"href":"https:\/\/wildgreenquest.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10352"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wildgreenquest.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=10352"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wildgreenquest.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=10352"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}