{"id":10358,"date":"2026-04-08T18:13:33","date_gmt":"2026-04-08T18:13:33","guid":{"rendered":"https:\/\/wildgreenquest.com\/?p=10358"},"modified":"2026-04-08T18:13:33","modified_gmt":"2026-04-08T18:13:33","slug":"eva-longorias-playbook-for-stuck-entrepreneurs","status":"publish","type":"post","link":"https:\/\/wildgreenquest.com\/?p=10358","title":{"rendered":"Eva Longoria\u2019s Playbook for Stuck Entrepreneurs"},"content":{"rendered":"<p><br \/>\n<\/p>\n<div>\n<p>Eva Longoria is a human force of nature. The actor and creator has starred in a million things like <em>Desperate Housewives<\/em> and <em>Only Murders in the Building<\/em>, and produced and directed a ton, including <em>Flamin\u2019 Hot<\/em>, the biopic about the creator of Flamin\u2019 Hot Cheetos. And beyond entertainment, she\u2019s built an incredible business empire spanning tequila, a production company, and multiple soccer teams.<\/p>\n<p>But for all the success she has personally achieved, Eva\u2019s true passion is empowering others to win. Her work to create business pipelines for Latinas was recognized with a cover story of Entrepreneur magazine\u2019s 100 Women of Impact issue, and most recently, she teamed up with Lenovo on their <a rel=\"nofollow\" href=\"https:\/\/www.lenovo.com\/us\/en\/business\/backing-every-business\">Backing Every Business <\/a>program. The initiative offers tech packages tailored to small businesses, mentorship, training, and a global network of entrepreneurs. Eva recently joined me on <a rel=\"nofollow\" href=\"https:\/\/podcasts.apple.com\/us\/podcast\/how-success-happens\/id1288418637\">How Success Happens<\/a> to talk about purpose, partnership, resilience, and building teams that win on and off the field. We\u2019ve broken down her insights to help your personal success take off in <strong><strong><span style=\"color: red\">three, two, one!<\/span><\/strong><\/strong><\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<h2 class=\"wp-block-heading\" id=\"1-guest-introduction\">Listen Here<\/h2>\n<p><iframe frameborder=\"0\" height=\"200\" scrolling=\"no\" src=\"https:\/\/playlist.megaphone.fm?e=EML8826564939\" width=\"100%\"><\/iframe><\/p>\n<p><strong>Subscribe now: <a rel=\"nofollow\" href=\"https:\/\/podcasts.apple.com\/us\/podcast\/how-success-happens\/id1288418637\">Apple<\/a> |<a rel=\"nofollow\" href=\"https:\/\/open.spotify.com\/show\/7zAcFs6B1nwjGXPTpK6gPB?si=Kh-jG4ZZS_u0V92JhcsTvQ&amp;nd=1&amp;dlsi=1b7da5539ac742f3\"> Spotify<\/a> |<a rel=\"nofollow\" href=\"https:\/\/www.youtube.com\/@EntrepreneurPodcasts\"> YouTube<\/a><\/strong><\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<h2 class=\"wp-block-heading\" id=\"2-three-key-insights\"><strong><strong><strong><strong><strong><strong><strong><strong><span style=\"color: red\">Three<\/span> Key Insights<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h2>\n<h2 class=\"wp-block-heading\" id=\"h-1-pick-partners-who-match-up-with-your-principles\">1. Pick Partners Who Match Up With Your Principles<\/h2>\n<p>Eva has spent more than two decades partnering only with brands that align with her deeper mission, not just her image. She\u2019s been with L\u2019Or\u00e9al for 22 years because, as she puts it, \u201cwe share this same passion about making sure women understand their worth in life, not just buying makeup and haircare.\u201d She looks for partners whose purpose matches her own work supporting Latinas through entrepreneurial and educational programs, especially since Latinas start small businesses \u201csix times the national average.\u201d For her, getting on board a program like Backing Every Business begins by asking herself the same questions: \u201cWhat is the point of doing this and is it really going to move the ball forward? Will it create sustainable change?\u201d<br \/><strong>Takeaway:<\/strong> Before you say yes to any partnership, ask if it clearly advances your mission and creates sustainable change, not just short-term buzz.<\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<h2 class=\"wp-block-heading\" id=\"h-2-you-re-nowhere-near-rock-bottom\">2. You\u2019re Nowhere Near Rock Bottom<\/h2>\n<p>When entrepreneurs feel like giving up, Eva sees that as a signal to widen their support system, not walk away. She believes \u201cIf you are an entrepreneur, you have tenacity, you have tough skin, you have a passion,\u201d and that every mistake is \u201cnot the end of the journey, it\u2019s just a lesson to learn from.\u201d She reframes complaints as customer feedback, asking, \u201cHow can we be better? How can we better serve our community?\u201d and reminds stuck founders, \u201cYou\u2019re so far from the end of the road, so far from rock bottom,\u201d because there is so much mentorship and information  \u2014podcasts, books, YouTube \u2014 just waiting to be tapped.<br \/><strong>Takeaway:<\/strong> When you feel done, treat it as a research assignment: expand your network, seek new mentors, and mine every \u201ccomplaint\u201d for the next improvement.<\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<h2 class=\"wp-block-heading\" id=\"h-3-rejection-just-means-you-re-on-the-wrong-freeway\">3. Rejection Just Means You\u2019re on the Wrong Freeway<\/h2>\n<p>Eva is brutally honest about how much rejection she\u2019s faced\u2014from not making the choir in eighth grade to not getting into the colleges she wanted to attend to moving to Hollywood, \u201cprobably the industry with the most rejection out there.\u201d Instead of quitting over rejection, she asks hard questions: \u201cWas I not prepared? Let me try this again and be more prepared.\u201d Or if she was fully ready and still shut out, she regroups and restrategizes. She started out as a producer, fell into acting, felt limited, and ultimately realized, \u201cIf the end goal is storytelling, there must be a different path.\u201d That led her to become a director and create her own opportunities, where she flourished. As she puts it, \u201cRejection can sometimes teach you you\u2019re just on the wrong freeway.\u201d<br \/><strong>Takeaway:<\/strong> Use each rejection to either level up your preparation or consciously change lanes toward a different path that still leads to your ultimate goal.<\/p>\n<p><strong><a rel=\"nofollow\" href=\"https:\/\/info.entrepreneur.com\/hsh\">Subscribe to the free\u00a0How Success Happens\u00a0Newsletter<\/a> for weekly inspiration.<\/strong><\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<h2 class=\"wp-block-heading\" id=\"3-two-free-resources-to-learn-more\"><strong><strong><span style=\"color: red\">Two<\/span> Free Resources to Learn More<\/strong><\/strong><\/h2>\n<ol class=\"wp-block-list\">\n<li>You can keep up with Eva\u2019s latest projects, business ventures, and advocacy work by following her on <a rel=\"nofollow\" href=\"https:\/\/www.instagram.com\/evalongoria\/\">social media<\/a> and visiting her <a rel=\"nofollow\" href=\"https:\/\/evalongoria.komi.io\/\">official channels<\/a>, where she shares updates on her entrepreneurial initiatives and resources.<\/li>\n<li>2. Read Eva\u2019s Entrepreneur magazine cover story, where she digs deep into her path to running businesses and giving opportunities to women who might never otherwise get them.<\/li>\n<\/ol>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<h2 class=\"wp-block-heading\" id=\"4-one-question-to-ponder\"><strong><strong><span style=\"color: red\">One<\/span><\/strong><\/strong> Question to Ponder<\/h2>\n<p>When was the last time rejection steered you onto a better \u201cfreeway\u201d? What were some of the unexpected benefits you got from this unexpected path?<\/p>\n<p>Email your answer to <strong>howsuccesshappens@entrepreneur.com<\/strong>\u2014your story might be read on a future episode<a rel=\"nofollow\" href=\"https:\/\/ppl-ai-file-upload.s3.amazonaws.com\/web\/direct-files\/attachments\/39739836\/b37544f4-507e-4997-8fea-dd2c1219b8db\/HSH-Snack-Eva-Longoria-transcript.docx?AWSAccessKeyId=ASIA2F3EMEYE3MYPV4MH&amp;Signature=KeJeEvUpsjhv44cEtaCqsACvsvo%3D&amp;x-amz-security-token=IQoJb3JpZ2luX2VjEDYaCXVzLWVhc3QtMSJHMEUCIQCzOkEWO2Iz4AU4SUpR7gX%2FQ2OI0TgCOOP%2BbsoR8gYlagIgJIJRCnsKQnWkurv66MHrT7NpkBiD7PGriERE1Kpfj%2FYq%2FAQI%2F%2F%2F%2F%2F%2F%2F%2F%2F%2F%2F%2FARABGgw2OTk3NTMzMDk3MDUiDFJSJr9f3ceyTZWdEyrQBDiWzITd%2B4m0wYpsvTzumGcY3D4ap9zanpjPjRV2C8XNWMnCxV9xsD4NBUuCoOSQrAFpwmIpEf%2BX0d1ptQ191wOzdQc59GAthWqfeuStRdrnjUvgZSkmEZt2rAuZ00O0Pbbp2Ihq3KJ2v4I3bcKwvgtCWDNadvAvutTEdvFYhZaWmx3DFriKVf8XuH%2F1HHzsRe%2FOBX5D5JcVc%2Bfigp%2F%2FoSAeBR6WFnxBo7sFdXuJcdT%2BP8cj%2BxcZIsSiS8AGaK6KrZ86C1PMRtTCjXVFUsrGTBYlkaIqOTy38cZ%2FjzOKljmCZeXrqCHtl35YgR2jq423xScd3XzClTee5TgW8g7e2iknLFNgQrZItl6Hn71RmckoG0AijSbStjaxAGZUoOlE4DSKhs1vog%2Bewi6iPkkWg6rEyJcfpL5PwsTnwtkFJGPHHory28pc72RdfflYVYognxeUr3oWP8gf36jKNFv00IhoeYWEbP%2B3lOhsnIs3j%2BMPlEm3yscvHx%2BEWmHz9U3F7U0H7DlQP1LBxJ50w%2B%2BiIKEAYtr6%2BUzrNNVpCdPrmAUlfGv%2F1Sp%2FPwjfupbel48Y5OoQ020iLTCyqKhhZdYvTwXw7u9ZkBOw1uGu94MCRZViAFYKY3P43lvWek3XatvD8DUHGcnjhpqTmdkqbsoP6RdvUzSvRoFBkJEWChbbaBISHDQfKn5s78%2FSc0z710KbLjU7WejaSQbPuUiRjeJ%2FjDRoRc0qzcidcpQA1YOSwWfyJ48MvXVzo7CWkd2Zkt9dltllwmaCgA2u2GPFx8fvDkIwg63ZzgY6mAEm2%2F9erKrChtZQLbIwWV4b5Nrd3swghMDJ2w58c7kPeB%2BDbZfSrpO7DfARtmqJ7Sltx3lhTJ4Qxc0l6j%2FHZbSMXm7CQrJnyI3mMG%2FUyQUY3Xw2KmZSKFQAryDIqYOyqE0fTL6Yu2LrnoIFgbfTE8SfGrDLvp%2BIod%2Bo2rSlpFZ8VLCD%2FI2Jg2lJYf21BQ7f2xyRWfteGzv2zg%3D%3D&amp;Expires=1775655569\" target=\"_blank\" rel=\"noreferrer noopener\">.<\/a><\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<h2 class=\"wp-block-heading\" id=\"5-call-to-action\">About How Success Happens<\/h2>\n<p>Each episode of <a rel=\"nofollow\" href=\"https:\/\/podcasts.apple.com\/us\/podcast\/how-success-happens\/id1288418637\">How Success Happens<\/a> shares the inspiring, entertaining, and unexpected journeys that influential leaders in business, the arts, and sports traveled on their way to becoming household names. It\u2019s a reminder that behind every big-time career, there is a person who persisted in the face of self-doubt, failure, and anything else that got thrown in their way.<\/p>\n<\/p><\/div>\n<div>\n<p>Eva Longoria is a human force of nature. The actor and creator has starred in a million things like <em>Desperate Housewives<\/em> and <em>Only Murders in the Building<\/em>, and produced and directed a ton, including <em>Flamin\u2019 Hot<\/em>, the biopic about the creator of Flamin\u2019 Hot Cheetos. And beyond entertainment, she\u2019s built an incredible business empire spanning tequila, a production company, and multiple soccer teams.<\/p>\n<p>But for all the success she has personally achieved, Eva\u2019s true passion is empowering others to win. Her work to create business pipelines for Latinas was recognized with a cover story of Entrepreneur magazine\u2019s 100 Women of Impact issue, and most recently, she teamed up with Lenovo on their <a rel=\"nofollow\" href=\"https:\/\/www.lenovo.com\/us\/en\/business\/backing-every-business\">Backing Every Business <\/a>program. The initiative offers tech packages tailored to small businesses, mentorship, training, and a global network of entrepreneurs. Eva recently joined me on <a rel=\"nofollow\" href=\"https:\/\/podcasts.apple.com\/us\/podcast\/how-success-happens\/id1288418637\">How Success Happens<\/a> to talk about purpose, partnership, resilience, and building teams that win on and off the field. We\u2019ve broken down her insights to help your personal success take off in <strong><strong><span style=\"color: red\">three, two, one!<\/span><\/strong><\/strong><\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<h2 class=\"wp-block-heading\" id=\"1-guest-introduction\">Listen Here<\/h2>\n<p><iframe frameborder=\"0\" height=\"200\" scrolling=\"no\" src=\"https:\/\/playlist.megaphone.fm?e=EML8826564939\" width=\"100%\"><\/iframe><\/p>\n<p><strong>Subscribe now: <a rel=\"nofollow\" href=\"https:\/\/podcasts.apple.com\/us\/podcast\/how-success-happens\/id1288418637\">Apple<\/a> |<a rel=\"nofollow\" href=\"https:\/\/open.spotify.com\/show\/7zAcFs6B1nwjGXPTpK6gPB?si=Kh-jG4ZZS_u0V92JhcsTvQ&amp;nd=1&amp;dlsi=1b7da5539ac742f3\"> Spotify<\/a> |<a rel=\"nofollow\" href=\"https:\/\/www.youtube.com\/@EntrepreneurPodcasts\"> YouTube<\/a><\/strong><\/p>\n<\/p><\/div>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><br \/>\n<br \/><br \/>\n<br \/><a href=\"https:\/\/www.entrepreneur.com\/business-news\/eva-longoria-shares-playbook-for-stuck-entrepreneurs\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Eva Longoria is a human force of nature. The actor and creator has starred in a million things like Desperate Housewives and Only Murders in the Building, and produced and directed a ton, including Flamin\u2019 Hot, the biopic about the creator of Flamin\u2019 Hot Cheetos. And beyond entertainment, she\u2019s built an incredible business empire spanning<\/p>\n","protected":false},"author":1,"featured_media":10359,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34],"tags":[],"class_list":{"0":"post-10358","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-green-brands"},"_links":{"self":[{"href":"https:\/\/wildgreenquest.com\/index.php?rest_route=\/wp\/v2\/posts\/10358","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wildgreenquest.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wildgreenquest.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wildgreenquest.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wildgreenquest.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10358"}],"version-history":[{"count":0,"href":"https:\/\/wildgreenquest.com\/index.php?rest_route=\/wp\/v2\/posts\/10358\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wildgreenquest.com\/index.php?rest_route=\/wp\/v2\/media\/10359"}],"wp:attachment":[{"href":"https:\/\/wildgreenquest.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10358"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wildgreenquest.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=10358"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wildgreenquest.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=10358"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}