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Sam Mintesnot had checked off everything she possibly could have from a long list of to-dos in preparation for the\u00a0Coachella music festival<\/a>. She crafted the best outfits, got her hair and nails done, booked a one-way ticket to Los Angeles and flew out on Tuesday with a spreadsheet full of ideas for videos she could post related to the festival.<\/p>\n<\/div>\n The only problem was that just days before the Coachella kicked off on Friday, she didn\u2019t have a ticket \u2014 at least, not yet.<\/p>\n Mintesnot is a content creator, and she was seeking an invitation from a brand to join them at the annual festival in Indio, California, that is sometimes called an \u201cinfluencer Olympics.\u201d She posted across her\u00a0social media<\/a>\u00a0platforms about her ticket-less journey in hopes of landing a pass to Coachella in exchange for posting videos about the brand and experience.<\/p>\n \u201cYou never know what\u2019s going to happen,\u201d she said. \u201cThere\u2019s so many opportunities out there.\u201d<\/p>\n<\/div>\n Coachella, rife with Instagrammable moments, is a mutually beneficial opportunity for creators and businesses alike. The social media content that comes out of the sprawling music festival screams spontaneity, but industrious planning is often buzzing behind the scenes weeks, or sometimes even months, in advance. Securing brand partnerships, lining up sponsored content opportunities, and building out a content calendar require patience, strategic thinking, and business acumen.<\/p>\n Content creators<\/a>\u00a0are often the butt of jokes online for enterprising habits like shamelessly requesting access to events or free merchandise. But for some \u2014 including Mintesnot \u2014 it works. She received an invitation to the festival from YouTube on Wednesday, just two days before the two-weekend-long event began.<\/p>\n Coachella, in its\u00a025th edition<\/a>\u00a0this year, has been an annual mainstay of internet culture. Both weekends of the festival are sold out, but global audiences can view a livestream on\u00a0YouTube<\/a>\u00a0to see performances from headliners Sabrina Carpenter, Justin Bieber, and Karol G, along with dozens of other artists. The video-sharing platform offers fans livestreams of seven stages simultaneously as well as creators\u2019 videos and other Coachella-related content.<\/p>\n<\/div>\nMonetizing music festival attendance<\/h2>\n