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In-N-Out is going animal style on tradition \u2014 and that means no apps, no online ordering, no compromise. The iconic West Coast burger chain, founded in 1948 as a 10-square-foot stand in California, has built a cult following by doing things differently. Now owner Lynsi Snyder-Ellingson is doubling down on that approach, flatly rejecting digital ordering<\/a> during a recent Pepperdine University talk.<\/p>\n The reasoning is simple. Snyder-Ellingson says real customer interaction is sacred and mobile ordering would eliminate that. She also pointed to freshness, noting that ingredient quality and preparation time would suffer under a digital model.<\/p>\n Her leadership philosophy is rooted in legacy preservation. When pitched new methods, she typically responds: \u201cNo thanks. We\u2019ll keep doing it the way we\u2019ve done it.\u201d The strategy works. In-N-Out operates over 400 locations and employs roughly 27,000 people. Customers come to them \u2014 happily \u2014 rather than the other way around.<\/p>\n<\/p><\/div>\n In-N-Out is going animal style on tradition \u2014 and that means no apps, no online ordering, no compromise. The iconic West Coast burger chain, founded in 1948 as a 10-square-foot stand in California, has built a cult following by doing things differently. Now owner Lynsi Snyder-Ellingson is doubling down on that approach, flatly rejecting digital ordering<\/a> during a recent Pepperdine University talk.<\/p>\n The reasoning is simple. Snyder-Ellingson says real customer interaction is sacred and mobile ordering would eliminate that. She also pointed to freshness, noting that ingredient quality and preparation time would suffer under a digital model.<\/p>\n Her leadership philosophy is rooted in legacy preservation. When pitched new methods, she typically responds: \u201cNo thanks. We\u2019ll keep doing it the way we\u2019ve done it.\u201d The strategy works. In-N-Out operates over 400 locations and employs roughly 27,000 people. Customers come to them \u2014 happily \u2014 rather than the other way around.<\/p>\n<\/p><\/div>\n