\n<\/p>\n
Americans can’t get enough chicken\u2014 brands like Raising Cane’s and Chick-fil-A have risen as fast food superstars while others race to consolidate their spot as winners of the chicken sandwich wars. Now, Chili’s is entering the game, in a big way.<\/p>\n
Value menus, a staple of chain and fast food restaurants, bundle multiple menu itiems at a discounted price, giving customers a full meal without the full cost. Now, Chili’s\u2014whose value meal includes an entr\u00e9e, fries, a soda, and bottomless chips and salsa\u2014is adding chicken sandwiches to the mix.<\/p>\n
“We’re setting our sights on fast food chicken sandwiches, offering our gigantic Big Crispy and Spicy Big Crispy chicken sandwiches in the same 3 For Me value meal,”\u00a0 George Felix, Chili’s Chief Marketing Officer, said in a press statement<\/a>.<\/p>\n The Big Crispy will be offered in six different variations: the Original, Nashville Hot Big Crispy, Spicy Big Crispy, Honey-Chipotle Big Crispy, Buffalo Big Crispy, and the Deluxe Big Crispy.<\/p>\n The chicken sandwiches are allegedly larger in size than that of its competitors, with the new value menu rollout serving as commentary on other fast food restaurants shrinking their menu items.<\/p>\n “Over the past few years, we’ve exposed the fast food shrinkflation by serving our massive burgers in the industry-leading $10.99 3 For Me meal for a value that can’t be found in the drive-thru,” Felix said.<\/p>\n Chili’s claim follows that of many customers who have noticed that, while value menu pricing has remained relatively the same, the menu items have shrunk ahead of inflation\u2014a phenomenon refered to as ‘shrinkflation.’<\/p>\n