{"id":11347,"date":"2026-04-22T23:15:17","date_gmt":"2026-04-22T23:15:17","guid":{"rendered":"https:\/\/wildgreenquest.com\/?p=11347"},"modified":"2026-04-22T23:15:17","modified_gmt":"2026-04-22T23:15:17","slug":"how-this-media-strategist-turns-founders-into-headlines","status":"publish","type":"post","link":"https:\/\/wildgreenquest.com\/?p=11347","title":{"rendered":"How This Media Strategist Turns Founders Into Headlines"},"content":{"rendered":"<p><br \/>\n<\/p>\n<div>\n<p>This week on <a rel=\"nofollow\" href=\"https:\/\/podcasts.apple.com\/us\/podcast\/how-success-happens\/id1288418637\">How Success Happens<\/a>, I sat down with Zach Rosenfield, CEO and president of <a rel=\"nofollow\" href=\"https:\/\/rmg360.com\/\">RMG<\/a>, a 360-degree media strategy firm that shapes the narratives for five billion-dollar brands, icons like Daymond John, and entertainers with more than two dozen Academy Awards and Emmys.  Zach has spent nearly three decades in the PR trenches, evolving from a reluctant publicist to the guy who entrepreneurs call when they are ready for their big moment. We broke down his hard-earned insights to help you craft your own headline-making success story in <strong><strong><span style=\"color: red\">three, two, one!<\/span><\/strong><\/strong><\/p>\n<h2 class=\"wp-block-heading\" id=\"h-listen-here\"><strong>Listen Here<\/strong><\/h2>\n<p><iframe frameborder=\"0\" height=\"200\" scrolling=\"no\" src=\"https:\/\/playlist.megaphone.fm?e=EML4102821392\" width=\"100%\"><\/iframe><\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<p><strong>Subscribe now:\u00a0<a rel=\"nofollow\" href=\"https:\/\/podcasts.apple.com\/us\/podcast\/how-success-happens\/id1288418637\">Apple<\/a>\u00a0|<a rel=\"nofollow\" href=\"https:\/\/open.spotify.com\/show\/7zAcFs6B1nwjGXPTpK6gPB?si=Kh-jG4ZZS_u0V92JhcsTvQ&amp;nd=1&amp;dlsi=1b7da5539ac742f3\">\u00a0Spotify<\/a>\u00a0|<a rel=\"nofollow\" href=\"https:\/\/www.youtube.com\/playlist?list=PLHl2hjtjevtzkEr7Msfu9dRJw7txs7WO0\">\u00a0YouTube<\/a><\/strong><\/p>\n<h2 class=\"wp-block-heading\" id=\"h-three-key-insights\"><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><span style=\"color: red\">Three<\/span> <\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong>Key Insights<\/strong><\/strong><\/h2>\n<h2 class=\"wp-block-heading\" id=\"h-1-you-can-t-force-passion\">1. You Can\u2019t Force Passion<\/h2>\n<p>Early in his career, Zach realized his biggest problem was that he \u201cdidn\u2019t know how to be passionate about other people\u2019s passions.\u201d He spent years grinding in jobs that didn\u2019t feel organic until he began working with entrepreneurs and creators whose missions he could genuinely get behind. That shift\u2014from \u201cthis is my job\u201d to \u201cthis is my client\u2019s dream and I\u2019m all in on it\u201d\u2014changed everything about his energy, his relationships, and his results.<\/p>\n<p><strong>Takeaway:<\/strong> You won\u2019t excel unless you care \u2014 find projects you can authentically throw your energy into.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-2-let-your-clients-hand-you-the-playbook\">2. Let Your Clients Hand You the Playbook<\/h2>\n<p>Zach admits that a major turning point came when he stopped trying to \u201cspiritually lead\u201d companies he didn\u2019t control and started learning from the entrepreneurs he represented. Working closely with Daymond John, he realized \u201cit\u2019s amazing what will happen if you just start listening to people and what they\u2019ll do is they\u2019ll give you the playbook for success.\u201d Those conversations helped him see that he was already acting like an entrepreneur for other people\u2019s businesses\u2014he just hadn\u2019t done it for his own yet. That insight directly shaped how he built RMG into a 360\u00b0 communications firm, from its business model down to company culture choices like paying employees\u2019 full health insurance and hiring based on someone\u2019s potential, not just their resume.<\/p>\n<p><strong>Takeaway:<\/strong> Treat your best clients like mentors\u2014ask how they think, listen without ego, and use what they reveal as a playbook for your next moves.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-3-get-honest-about-why-you-really-want-pr\">3. Get Honest About Why You Really Want PR<\/h2>\n<p>Before you hire anyone, Zach says you have to start by asking yourself \u201cthe easiest question ever\u201d: \u201cWhy do you want PR?\u201d Maybe you want to be famous, get bought, raise funding \u2014 he stresses there is no wrong answer. And for those founders who insist that they don\u2019t care about PR and are\u00a0 \u201cjust about the work\u201d? The inevitable result of pretending you don\u2019t care about visibility is waking up to find someone else winning the narrative that should have been yours.<\/p>\n<p><strong>Takeaway: <\/strong>Before you ever talk to a PR firm, write down\u2014in one brutally honest sentence\u2014what you want PR to do for you (fame, funding, acquisition, authority), so every conversation and campaign can be built around that outcome.<\/p>\n<p><strong><a rel=\"nofollow\" href=\"https:\/\/info.entrepreneur.com\/hsh\">Subscribe to the free\u00a0How Success Happens\u00a0Newsletter<\/a> for weekly inspiration.<\/strong><\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<h2 class=\"wp-block-heading\" id=\"h-two-free-resources-to-learn-more\"><strong><strong><strong><strong><span style=\"color: red\">Two<\/span> <\/strong><\/strong><\/strong> Free Resources to Learn More<\/strong><\/h2>\n<ol class=\"wp-block-list\">\n<li>Learn more about Zach and his team\u2019s media strategy approach at <a rel=\"nofollow\" href=\"https:\/\/rmg360.com\/\">RMG360.com<\/a>.<\/li>\n<li>Read this piece on the self-sabotaging instinct that gets in the way of branding success.<\/li>\n<\/ol>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<h2 class=\"wp-block-heading\" id=\"h-one-question-to-ponder\"><strong><strong><strong><strong><strong><strong><span style=\"color: red\">One<\/span><\/strong><\/strong><\/strong><\/strong> Question to Ponder<\/strong><\/strong><\/h2>\n<p>Zach talked about how dangerous it is to hide behind \u201cI\u2019m just about the work\u201d while your competitors are out there telling their stories and winning the attention you secretly want.\u00a0<\/p>\n<p>If you stripped away any fear of judgment or failure, what is the bold, honest story about yourself or your business that you would most want the world to know\u2014and what\u2019s one concrete step you could take this week to start telling it?<\/p>\n<p>Email your answer to <strong>howsuccesshappens@entrepreneur.com<\/strong>, and I\u2019ll read some of my favorites on a future episode.<\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<h2 class=\"wp-block-heading\" id=\"h-about-how-success-happens\">About How Success Happens<\/h2>\n<p>Each episode of <a rel=\"nofollow\" href=\"https:\/\/podcasts.apple.com\/us\/podcast\/how-success-happens\/id1288418637\">How Success Happens<\/a> shares the inspiring, entertaining, and unexpected journeys that influential leaders in business, the arts, and sports traveled on their way to becoming household names. It\u2019s a reminder that behind every big-time career, there is a person who persisted in the face of self-doubt, failure, and anything else that got thrown in their way.<\/p>\n<\/p><\/div>\n<div>\n<p>This week on <a rel=\"nofollow\" href=\"https:\/\/podcasts.apple.com\/us\/podcast\/how-success-happens\/id1288418637\">How Success Happens<\/a>, I sat down with Zach Rosenfield, CEO and president of <a rel=\"nofollow\" href=\"https:\/\/rmg360.com\/\">RMG<\/a>, a 360-degree media strategy firm that shapes the narratives for five billion-dollar brands, icons like Daymond John, and entertainers with more than two dozen Academy Awards and Emmys.  Zach has spent nearly three decades in the PR trenches, evolving from a reluctant publicist to the guy who entrepreneurs call when they are ready for their big moment. We broke down his hard-earned insights to help you craft your own headline-making success story in <strong><strong><span style=\"color: red\">three, two, one!<\/span><\/strong><\/strong><\/p>\n<h2 class=\"wp-block-heading\" id=\"h-listen-here\"><strong>Listen Here<\/strong><\/h2>\n<p><iframe frameborder=\"0\" height=\"200\" scrolling=\"no\" src=\"https:\/\/playlist.megaphone.fm?e=EML4102821392\" width=\"100%\"><\/iframe><\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<p><strong>Subscribe now:\u00a0<a rel=\"nofollow\" href=\"https:\/\/podcasts.apple.com\/us\/podcast\/how-success-happens\/id1288418637\">Apple<\/a>\u00a0|<a rel=\"nofollow\" href=\"https:\/\/open.spotify.com\/show\/7zAcFs6B1nwjGXPTpK6gPB?si=Kh-jG4ZZS_u0V92JhcsTvQ&amp;nd=1&amp;dlsi=1b7da5539ac742f3\">\u00a0Spotify<\/a>\u00a0|<a rel=\"nofollow\" href=\"https:\/\/www.youtube.com\/playlist?list=PLHl2hjtjevtzkEr7Msfu9dRJw7txs7WO0\">\u00a0YouTube<\/a><\/strong><\/p>\n<h2 class=\"wp-block-heading\" id=\"h-three-key-insights\"><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><span style=\"color: red\">Three<\/span> <\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong>Key Insights<\/strong><\/strong><\/h2>\n<h2 class=\"wp-block-heading\" id=\"h-1-you-can-t-force-passion\">1. You Can\u2019t Force Passion<\/h2>\n<p>Early in his career, Zach realized his biggest problem was that he \u201cdidn\u2019t know how to be passionate about other people\u2019s passions.\u201d He spent years grinding in jobs that didn\u2019t feel organic until he began working with entrepreneurs and creators whose missions he could genuinely get behind. That shift\u2014from \u201cthis is my job\u201d to \u201cthis is my client\u2019s dream and I\u2019m all in on it\u201d\u2014changed everything about his energy, his relationships, and his results.<\/p>\n<\/p><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/www.entrepreneur.com\/entrepreneurs\/how-this-media-strategist-turns-founders-into-headlines\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This week on How Success Happens, I sat down with Zach Rosenfield, CEO and president of RMG, a 360-degree media strategy firm that shapes the narratives for five billion-dollar brands, icons like Daymond John, and entertainers with more than two dozen Academy Awards and Emmys. Zach has spent nearly three decades in the PR trenches,<\/p>\n","protected":false},"author":1,"featured_media":11348,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34],"tags":[],"class_list":{"0":"post-11347","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-green-brands"},"_links":{"self":[{"href":"https:\/\/wildgreenquest.com\/index.php?rest_route=\/wp\/v2\/posts\/11347","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wildgreenquest.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wildgreenquest.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wildgreenquest.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wildgreenquest.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=11347"}],"version-history":[{"count":0,"href":"https:\/\/wildgreenquest.com\/index.php?rest_route=\/wp\/v2\/posts\/11347\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wildgreenquest.com\/index.php?rest_route=\/wp\/v2\/media\/11348"}],"wp:attachment":[{"href":"https:\/\/wildgreenquest.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=11347"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wildgreenquest.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=11347"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wildgreenquest.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=11347"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}