{"id":11919,"date":"2026-04-30T11:03:26","date_gmt":"2026-04-30T11:03:26","guid":{"rendered":"https:\/\/wildgreenquest.com\/?p=11919"},"modified":"2026-04-30T11:03:26","modified_gmt":"2026-04-30T11:03:26","slug":"why-is-the-internet-saying-runway-looks-like-a-target-ad","status":"publish","type":"post","link":"https:\/\/wildgreenquest.com\/?p=11919","title":{"rendered":"Why is the internet saying \u2018Runway\u2019 looks like a Target ad?"},"content":{"rendered":"<p><br \/>\n<\/p>\n<div data-testid=\"content-chunk\">\n<p>In the music video for \u201cRunway,\u201d Lady Gaga\u2019s collaboration with Doechii for <em>The Devil Wears Prada 2<\/em> soundtrack, the wardrobes are high fashion and the musicians and their dancers serve, pose, and vogue. Colorful and camp, it\u2019s everything you\u2019d expect considering the subject matter of the song is about turning dance floors into runways.<\/p>\n<\/div>\n<div data-testid=\"content-chunk\">\n<p>For some viewers, though, it just looks like a Target commercial.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<p>\n<iframe title=\"Lady Gaga, Doechii - RUNWAY\" width=\"729\" height=\"410\" src=\"https:\/\/www.youtube.com\/embed\/XXIX2WnfbpE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/p>\n<\/figure>\n<p>The <a rel=\"nofollow\" href=\"https:\/\/x.com\/PopCrave\/status\/2048842959542530157\/quotes\" target=\"_blank\" rel=\"noreferrer noopener\">post activity for Popcrave\u2019s tweet<\/a> about the <a rel=\"nofollow\" href=\"https:\/\/youtu.be\/XXIX2WnfbpE?si=0318GRh8eKYStT5m\" target=\"_blank\" rel=\"noreferrer noopener\">\u201cRunway\u201d music video<\/a> is filled with commenters pejoratively comparing the clip to a Target ad. It\u2019s not hard to see why. Swap out the black-and-white lines on the video\u2019s main set with red-and-white circles, and it looks like a spot for a deluxe edition of the soundtrack with three exclusive tracks available only at Target.<\/p>\n<p>The retail giant became a popular music video producer thanks to its star-studded commercials promoting Target Exclusive albums for artists like Beyonc\u00e9, <a rel=\"nofollow\" href=\"https:\/\/youtu.be\/wxDy9da6F9c?si=BIFZC2uCP_sTYTIf\">Christina Aguilera<\/a>, and <a rel=\"nofollow\" href=\"https:\/\/youtu.be\/ARsc__5Buwo?si=2WxJdFTfOBsHI3q1\" target=\"_blank\" rel=\"noreferrer noopener\">Taylor Swift<\/a> in the 2000s and \u201910s. Target raised the stakes with live commercials filmed during awards shows beginning with <a rel=\"nofollow\" href=\"https:\/\/www.cnbc.com\/2015\/02\/09\/target-hits-bulls-eye-with-8m-grammy-commercial.html\" target=\"_blank\" rel=\"noreferrer noopener\">Imagine Dragons<\/a> during the 2015 Grammys.<\/p>\n<\/div>\n<div data-testid=\"content-chunk\">\n<figure class=\"wp-block-image size-large\"><figcaption class=\"wp-element-caption\">[Screenshot: <a rel=\"nofollow\" href=\"https:\/\/www.youtube.com\/watch?v=XXIX2WnfbpE\">YouTube<\/a>]<\/figcaption><\/figure>\n<p>The creative partnership was mutually beneficial. The format of Target\u2019s commercials gave musicians the freedom to express themselves and their latest album eras. The ads also provided a promotional platform they weren\u2019t getting at other big-box retailers like Walmart\u2014but used to get from, say, iPod ads.<\/p>\n<p>Meanwhile, Target\u2019s visual brand elements, like its logo and distinctive red color, would inevitably be embedded in the music videos\u2019 sets. Secondary visual features, like high-contrast set pieces or graphic black-and-white stripes in Gwen Stefani\u2019s live commercial music video for her <a rel=\"nofollow\" href=\"https:\/\/youtu.be\/0uljUDtv1Kw?si=O96wDo2sJO_egQn7\">2016 song \u201cMake Me Like You\u201d<\/a> became shorthand for the Target brand world, too. And that brand affiliation strategy drove traffic to its physical music aisles at a time when digital downloads still reigned supreme. It also gave the retailer pop cultural cachet.<\/p>\n<p>Target still sells exclusive albums, but it doesn\u2019t promote them like it once did, with commercials that had hi-fi, bespoke choreography and expensive, live awards show ad time.<\/p>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/www.fastcompany.com\/91534227\/runway-video-target-ad-lookalike\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the music video for \u201cRunway,\u201d Lady Gaga\u2019s collaboration with Doechii for The Devil Wears Prada 2 soundtrack, the wardrobes are high fashion and the musicians and their dancers serve, pose, and vogue. Colorful and camp, it\u2019s everything you\u2019d expect considering the subject matter of the song is about turning dance floors into runways. For<\/p>\n","protected":false},"author":1,"featured_media":11920,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37],"tags":[],"class_list":{"0":"post-11919","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-brand-spotlights"},"_links":{"self":[{"href":"https:\/\/wildgreenquest.com\/index.php?rest_route=\/wp\/v2\/posts\/11919","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wildgreenquest.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wildgreenquest.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wildgreenquest.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wildgreenquest.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=11919"}],"version-history":[{"count":0,"href":"https:\/\/wildgreenquest.com\/index.php?rest_route=\/wp\/v2\/posts\/11919\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wildgreenquest.com\/index.php?rest_route=\/wp\/v2\/media\/11920"}],"wp:attachment":[{"href":"https:\/\/wildgreenquest.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=11919"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wildgreenquest.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=11919"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wildgreenquest.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=11919"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}