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Would you like a boba with that Big Mac? That\u2019s what McDonald\u2019s and other food franchises are betting on as they ramp up new beverage strategies.<\/p>\n
McDonald\u2019s is launching six crafted beverages on May 6, including a dirty Dr. Pepper with vanilla and cold foam. It\u2019s joining KFC, Taco Bell, Wendy\u2019s and Burger King in a race to capture the $100 billion beverage category<\/a>. The goal: lure customers away from Starbucks and Dutch Bros with drinks featuring popular offerings such as boba, dragon fruit and foam toppings.<\/p>\n McDonald\u2019s is adding \u201cbeverage specialist\u201d roles at 14,000 U.S. locations, with dedicated counter spaces focused exclusively on crafted drinks. KFC\u2019s Kwench menu is rolling out to 3,000 stores. Taco Bell launched Live Mas Caf\u00e9 with \u201cBellristas\u201d making churro milkshakes. McDonald\u2019s tried this with CosMc\u2019s, but closed eight stores last spring because drinks were too complex.<\/p>\n<\/p><\/div>\n Would you like a boba with that Big Mac? That\u2019s what McDonald\u2019s and other food franchises are betting on as they ramp up new beverage strategies.<\/p>\n McDonald\u2019s is launching six crafted beverages on May 6, including a dirty Dr. Pepper with vanilla and cold foam. It\u2019s joining KFC, Taco Bell, Wendy\u2019s and Burger King in a race to capture the $100 billion beverage category<\/a>. The goal: lure customers away from Starbucks and Dutch Bros with drinks featuring popular offerings such as boba, dragon fruit and foam toppings.<\/p>\n McDonald\u2019s is adding \u201cbeverage specialist\u201d roles at 14,000 U.S. locations, with dedicated counter spaces focused exclusively on crafted drinks. KFC\u2019s Kwench menu is rolling out to 3,000 stores. Taco Bell launched Live Mas Caf\u00e9 with \u201cBellristas\u201d making churro milkshakes. McDonald\u2019s tried this with CosMc\u2019s, but closed eight stores last spring because drinks were too complex.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n