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Emma Grede says employees are overlooking the hidden cost of working from home. The serial entrepreneur, worth a reported $405 million<\/a>, is the co-founder and CEO of denim company Good American, which did $200 million<\/a> in sales in 2022, and the chief product officer and founding partner of Skims, a $4 billion<\/a> shapewear brand.<\/p>\n In a newly released episode of the Leaders with Francine Lacqua<\/a> podcast, 43-year-old Grede warned that remote work may carry broader social consequences that are largely going unnoticed.\u00a0<\/p>\n \u201cWorking from home is career suicide,\u201d Grede told the podcast. \u201cAnd we only talk about the upside of working from home.\u201d<\/p>\n Grede said that the dark side of remote work is both uncomfortable to confront and already materializing.\u00a0<\/p>\n \u201cThink about what\u2019s happening in the world,\u201d Grede said. \u201cDeclining birth rates<\/a>, declining marriage rates<\/a>, and the loneliness epidemic<\/a>. And we think that none of that is linked to the number of people that don\u2019t see people because they\u2019re doing Zoom calls from the living room?\u201d<\/p>\n Grede, who also runs apparel company Good American as CEO, said it\u2019s \u201cso crazy\u201d not to see a connection between those trends and the rise of remote work.\u00a0<\/p>\n \u201cThe key to a long and happy life is your close relationships,\u201d Grede said.\u00a0<\/p>\n Several recent studies have found that frequent remote work is associated with more loneliness. A January U.S. study<\/a> using 2024 Census Household Pulse Survey data (87,317 employed adults) found that people working remotely three to four days per week had higher odds of reporting loneliness than those who never worked remotely. <\/p>\n Gallup\u2019s State of the Global Workplac<\/a>e data, released May 2025, showed that fully remote employees are more likely than hybrid and on\u2011site workers to report daily loneliness, anger and sadness, even though they often reported higher engagement.<\/p>\n However, remote work is associated with higher fertility and more marriage intentions, not declining birth or marriage rates. A January study<\/a> from researchers at Stanford and Princeton used data from 38 countries and found that when both partners work from home at least one day a week, estimated lifetime fertility is about 0.32 children higher per woman than when neither partner works from home. <\/p>\n For Grede, physically showing up has been essential from day one of her career. She recalls grinding through multiple unpaid internships despite having very little money, describing that period as a genuine hardship that required sacrifice and constant worry about how she would make ends meet.\u00a0<\/p>\n \u201cThat was a real struggle for me,\u201d she told the podcast.\u00a0<\/p>\n Grede frames those tough, uncompensated roles as the price of admission to the rooms containing real opportunities and relationships. She insists that proximity early on can change the entire trajectory of a young person\u2019s career.\u00a0<\/p>\n \u201cIt was a huge unlock for me, the ability to go into an organization and get under the hood without having any qualifications or right to really be there,\u201d Grede said. \u201cI think that there have to be certain protections on it, but I\u2019d like to lift the lid because there\u2019s so much to be learned.\u201d<\/p>\n Grede has a history of taking a tough stance on what she expects from employees. Back in May 2025, she sparked debate by saying that when job candidates bring up work-life balance in interviews, she sees it as a red flag. Asking a question about work-life balance is a signal that their priorities may not align with the hustle and intensity her company demands, Grede told The Diary of a CEO<\/a> podcast.\u00a0<\/p>\n \u201cWork-life balance is your problem,\u201d Grede told the podcast. \u201cIt isn\u2019t your employer\u2019s responsibility.\u201d<\/p>\n In an interview with The Wall Street Journal<\/a> earlier this month, Grede sparked online debate<\/a> after describing herself as a \u201cmax three-hour mum\u201d on weekends. She explained that she deliberately caps the amount of time she spends with her four children, prioritizing short, intentional windows over all-day time together.\u00a0<\/p>\n Grede\u2019s goal, she said, is to engineer \u201chigh-impact, core memories\u201d with her kids. Her ability to structure motherhood this way depends on significant help at home, including multiple nannies, cleaners, a chef and a chief of staff.\u00a0<\/p>\n \u201cCutting sandwiches into star shapes? That was never it for me,\u201d Grede told the Journal.\u00a0<\/p>\n<\/p><\/div>\n Emma Grede says employees are overlooking the hidden cost of working from home. The serial entrepreneur, worth a reported $405 million<\/a>, is the co-founder and CEO of denim company Good American, which did $200 million<\/a> in sales in 2022, and the chief product officer and founding partner of Skims, a $4 billion<\/a> shapewear brand.<\/p>\nWhat the research has to say <\/h2>\n
Being in the room matters to Grede<\/h2>\n
Grede\u2019s other workplace philosophies<\/h2>\n
Key Takeaways<\/h2>\n
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