{"id":12141,"date":"2026-05-04T12:39:26","date_gmt":"2026-05-04T12:39:26","guid":{"rendered":"https:\/\/wildgreenquest.com\/?p=12141"},"modified":"2026-05-04T12:39:26","modified_gmt":"2026-05-04T12:39:26","slug":"the-allen-institute-gets-a-refreshingly-colorful-new-logo","status":"publish","type":"post","link":"https:\/\/wildgreenquest.com\/?p=12141","title":{"rendered":"The Allen Institute gets a refreshingly colorful new logo"},"content":{"rendered":"<p><br \/>\n<br \/><\/p>\n<div data-testid=\"content-chunk\">\n<p>To rebrand the Allen Institute, designers thought horizontally instead of vertically.<\/p>\n<\/div>\n<div data-testid=\"content-chunk\">\n<p>The nonprofit bioscience research institute, founded by Microsoft cofounder Paul Allen to map the human brain, had a perfectly sufficient logo that designer <a rel=\"nofollow\" href=\"https:\/\/www.brody-associates.com\" target=\"_blank\" rel=\"noreferrer noopener\">Neville Brody<\/a> says was \u201cat the heart of everything.\u201d But Brody, a legend in the industry who has designed for Coca-Cola, Nike, and Channel 4, reimagined the Allen Institute\u2019s new identity so \u201cthe brand is a platform\u201d for a company\u2019s activities.<\/p>\n<p>Of the elements that comprise a brand, the logo traditionally comes first then the other components spin off of it. But for this project, Brody collapsed the hierarchy. He and his team developed a visual language that could be flexible yet consistent, and then let the logo develop naturally from there.<\/p>\n<p>His strategy? Articulate the right visual grammar and from there find out how to scale it so it \u201cdoesn\u2019t break,\u201d he says. <\/p>\n<\/div>\n<div data-testid=\"content-chunk\">\n<figure class=\"wp-block-video\"><video autoplay=\"\" loop=\"\" muted=\"\" src=\"https:\/\/cdn.jwplayer.com\/videos\/30Dx8zhe-afS6hazX.mp4\" playsinline=\"\"\/><figcaption class=\"wp-element-caption\">[Image: courtesy Allen Institute]<\/figcaption><\/figure>\n<h2 class=\"wp-block-heading\" id=\"h-what-is-the-allen-institute\">What is the Allen Institute?<\/h2>\n<p>The Allen Institute was founded in 2003 by the late Microsoft cofounder Paul Allen and his sister Jody Allen. Since then, it\u2019s grown from a single lab studying the brain to a multi-lab operation with a much broader focus. Its research spans topics like addiction, cancer, long COVID, and disease. Last year, it released a first-of-its-kind database with data from more\u00a0than 34 million brain cells. The institute\u2019s research and tools are open source so it can share its findings widely.<\/p>\n<p>\u201cThey\u2019re at the beginning of a chain, in a way, for new knowledge,\u201d Brody says. <\/p>\n<p>That insight informed how Brody and his team conceived of the new identity. They spoke to lab leaders and employees at the institute and took note of shared values like boldness and taking risks that others would shy away from. The resulting brand identity is vivid and fluid.<\/p>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/www.fastcompany.com\/91534221\/allen-institute-rebranding-neville-brody\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>To rebrand the Allen Institute, designers thought horizontally instead of vertically. The nonprofit bioscience research institute, founded by Microsoft cofounder Paul Allen to map the human brain, had a perfectly sufficient logo that designer Neville Brody says was \u201cat the heart of everything.\u201d But Brody, a legend in the industry who has designed for Coca-Cola,<\/p>\n","protected":false},"author":1,"featured_media":12142,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37],"tags":[],"class_list":{"0":"post-12141","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-brand-spotlights"},"_links":{"self":[{"href":"https:\/\/wildgreenquest.com\/index.php?rest_route=\/wp\/v2\/posts\/12141","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wildgreenquest.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wildgreenquest.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wildgreenquest.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wildgreenquest.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=12141"}],"version-history":[{"count":0,"href":"https:\/\/wildgreenquest.com\/index.php?rest_route=\/wp\/v2\/posts\/12141\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wildgreenquest.com\/index.php?rest_route=\/wp\/v2\/media\/12142"}],"wp:attachment":[{"href":"https:\/\/wildgreenquest.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=12141"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wildgreenquest.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=12141"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wildgreenquest.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=12141"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}