\n<\/p>\n
No screen, no problem. That\u2019s the bet $10 billion brands like Whoop, Oura and Fitbit are making, as sales for screenless fitness trackers surged 88% between 2024 and 2025.<\/p>\n
Whoop raised $575 million in March while smart ring maker Oura pulled in over $900 million, both now valued north of $10 billion. The market got so hot that Google just launched its own screenless tracker\u2014the $100 Fitbit Air<\/a> ships May 26. <\/p>\n Apple Watch still dominates the wearables market, but the others aren\u2019t trying to compete head-on. Instead, they\u2019re differentiating by removing the one feature everyone assumed was essential. No screen means weeks of battery life instead of daily charging, enabling the 24\/7 health monitoring these brands are betting on. It\u2019s also a style consideration. \u201cIf it has a screen, then it\u2019s a watch,\u201d Whoop CEO Will Ahmed told WSJ<\/a>. \u201cIf it\u2019s a watch, then you can\u2019t wear two watches.\u201d<\/p>\n<\/p><\/div>\n No screen, no problem. That\u2019s the bet $10 billion brands like Whoop, Oura and Fitbit are making, as sales for screenless fitness trackers surged 88% between 2024 and 2025.<\/p>\n Whoop raised $575 million in March while smart ring maker Oura pulled in over $900 million, both now valued north of $10 billion. The market got so hot that Google just launched its own screenless tracker\u2014the $100 Fitbit Air<\/a> ships May 26. <\/p>\n Apple Watch still dominates the wearables market, but the others aren\u2019t trying to compete head-on. Instead, they\u2019re differentiating by removing the one feature everyone assumed was essential. No screen means weeks of battery life instead of daily charging, enabling the 24\/7 health monitoring these brands are betting on. It\u2019s also a style consideration. \u201cIf it has a screen, then it\u2019s a watch,\u201d Whoop CEO Will Ahmed told WSJ<\/a>. \u201cIf it\u2019s a watch, then you can\u2019t wear two watches.\u201d<\/p>\n<\/p><\/div>\n