{"id":12715,"date":"2026-05-11T23:13:01","date_gmt":"2026-05-11T23:13:01","guid":{"rendered":"https:\/\/wildgreenquest.com\/?p=12715"},"modified":"2026-05-11T23:13:01","modified_gmt":"2026-05-11T23:13:01","slug":"mcdonalds-franchisees-are-seeing-big-value-in-the-value-meal","status":"publish","type":"post","link":"https:\/\/wildgreenquest.com\/?p=12715","title":{"rendered":"McDonald&#8217;s Franchisees Are Seeing Big Value in the Value Meal"},"content":{"rendered":"<p><br \/>\n<\/p>\n<div>\n<p>McDonald\u2019s value menu is adding value to franchisees. <a rel=\"nofollow\" href=\"https:\/\/www.qsrmagazine.com\/story\/mcdonalds-rides-momentum-thanks-to-value-marketing-and-menu-innovation\/\">QSR Magazine reports<\/a> that the burger giant\u2019s U.S. same-store sales rose 3.9 percent in Q1, maintaining market share and outperforming competitors while much of the quick-service industry navigates soft traffic trends. The secret has been a disciplined value strategy that\u2019s resonating with budget-conscious customers.<\/p>\n<p>McDonald\u2019s introduced the Extra Value Meals program in September 2025, featuring items under $3, alongside a $4 breakfast meal deal. The Value Meals have been so successful that corporate support to franchisees is expected to come in below the initial estimate of approximately $35 million.<\/p>\n<p>\u201cWe\u2019ve accomplished our goal of growing share with low-income consumers and improving value and affordability scores,\u201d CEO Chris Kempczinski said during the chain\u2019s Q1 earnings call. The meals continue to drive incremental traffic and sales even after direct financial support ended in March.<\/p>\n<\/p><\/div>\n<div>\n<p>McDonald\u2019s value menu is adding value to franchisees. <a rel=\"nofollow\" href=\"https:\/\/www.qsrmagazine.com\/story\/mcdonalds-rides-momentum-thanks-to-value-marketing-and-menu-innovation\/\">QSR Magazine reports<\/a> that the burger giant\u2019s U.S. same-store sales rose 3.9 percent in Q1, maintaining market share and outperforming competitors while much of the quick-service industry navigates soft traffic trends. The secret has been a disciplined value strategy that\u2019s resonating with budget-conscious customers.<\/p>\n<p>McDonald\u2019s introduced the Extra Value Meals program in September 2025, featuring items under $3, alongside a $4 breakfast meal deal. The Value Meals have been so successful that corporate support to franchisees is expected to come in below the initial estimate of approximately $35 million.<\/p>\n<p>\u201cWe\u2019ve accomplished our goal of growing share with low-income consumers and improving value and affordability scores,\u201d CEO Chris Kempczinski said during the chain\u2019s Q1 earnings call. The meals continue to drive incremental traffic and sales even after direct financial support ended in March.<\/p>\n<\/p><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/www.entrepreneur.com\/buying-a-franchise\/mcdonalds-new-extra-value-menu-is-beating-expectations\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>McDonald\u2019s value menu is adding value to franchisees. QSR Magazine reports that the burger giant\u2019s U.S. same-store sales rose 3.9 percent in Q1, maintaining market share and outperforming competitors while much of the quick-service industry navigates soft traffic trends. The secret has been a disciplined value strategy that\u2019s resonating with budget-conscious customers. McDonald\u2019s introduced the<\/p>\n","protected":false},"author":1,"featured_media":12716,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34],"tags":[],"class_list":{"0":"post-12715","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-green-brands"},"_links":{"self":[{"href":"https:\/\/wildgreenquest.com\/index.php?rest_route=\/wp\/v2\/posts\/12715","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wildgreenquest.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wildgreenquest.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wildgreenquest.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wildgreenquest.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=12715"}],"version-history":[{"count":0,"href":"https:\/\/wildgreenquest.com\/index.php?rest_route=\/wp\/v2\/posts\/12715\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wildgreenquest.com\/index.php?rest_route=\/wp\/v2\/media\/12716"}],"wp:attachment":[{"href":"https:\/\/wildgreenquest.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=12715"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wildgreenquest.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=12715"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wildgreenquest.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=12715"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}