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Known for their unique flavors and vibrant designs, Japanese snacks are coveted around the world. But now, thanks to geopolitical tensions, one of Japan\u2019s biggest snack makers is deciding to dial back its vibrant packaging, at least temporarily.<\/p>\n
Tokyo-based snack company Calbee announced Tuesday a creative response to supply chain disruptions caused by the blockade in the Strait of Hormuz\u2014taking its brightly colored packaging and turning it monochrome.<\/p>\n According to a statement<\/a> issued by the company, Calbee will temporarily convert its colorful packaging to grayscale, for 14 product variants of their Potato Chips, Kappa Ebisen, and Frugra snacks. Buyers can expect to see the newly introduced temporary packaging starting the week of May 25.<\/p>\n \u201cCalbee will continue to respond flexibly and promptly to changes in its operating environment, including geopolitical risks, and remains committed to maintaining a stable supply of safe, high\u2011quality products,\u201d the company said in its statement. \u201cWe ask for your understanding and continued support.\u201d<\/p>\n The measure is a response to \u201csupply instability affecting certain raw materials amid ongoing tensions in the Middle East,\u201d the company said. \u201cThis measure is intended to help maintain a stable supply of products.\u201d<\/p>\n Reports<\/a> suggest the decision follows disruptions to naphtha<\/a>, a crude oil derivative used for packaging and printer ink, of which Japan imports around 40% of its needs<\/a> from the Middle East.<\/p>\n