{"id":13417,"date":"2026-05-20T12:26:28","date_gmt":"2026-05-20T12:26:28","guid":{"rendered":"https:\/\/wildgreenquest.com\/?p=13417"},"modified":"2026-05-20T12:26:28","modified_gmt":"2026-05-20T12:26:28","slug":"a-practical-approach-to-guiding-your-business","status":"publish","type":"post","link":"https:\/\/wildgreenquest.com\/?p=13417","title":{"rendered":"A Practical Approach To Guiding Your Business"},"content":{"rendered":"<p><br \/>\n<\/p>\n<div>\n<p><em>Eddy Azad is the CEO of <\/em><a rel=\"nofollow\" href=\"https:\/\/www.parsec-corp.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" data-ga-track=\"ExternalLink:https:\/\/www.parsec-corp.com\/\" aria-label=\"Parsec Automation\"><em data-ga-track=\"ExternalLink:https:\/\/www.parsec-corp.com\/\">Parsec Automation<\/em><\/a><em>.<\/em><\/p>\n<figure class=\"embed-base image-embed embed-2\" role=\"presentation\">\n<div style=\"padding-top:66.53%;position:relative\" class=\"image-embed__placeholder\"><picture><source media=\"(min-width: 960px)\" sizes=\"50vw\" srcset=\"https:\/\/imageio.forbes.com\/specials-images\/imageserve\/6a0ccfe7989abf358573619d\/\/0x0.jpg?width=960&amp;dpr=1 1x, https:\/\/imageio.forbes.com\/specials-images\/imageserve\/6a0ccfe7989abf358573619d\/\/0x0.jpg?width=960&amp;dpr=1.5 1.5x, https:\/\/imageio.forbes.com\/specials-images\/imageserve\/6a0ccfe7989abf358573619d\/\/0x0.jpg?width=960&amp;dpr=2 2x\"\/><\/picture><\/div>\n<\/figure>\n<p class=\"lexkit-paragraph\">I\u2019ve always been passionate about education, whether that means learning new skills or helping others do the same. I founded my company, Parsec Automation, nearly 40 years ago. In that time and in my capacity as CEO, I\u2019ve had the privilege of helping others succeed and ushering in lasting growth. I\u2019ve discovered firsthand what works and what doesn\u2019t. <\/p>\n<p class=\"lexkit-paragraph\">Below are some of the most important takeaways I\u2019ve learned in my time as a leader. Other leaders\u2014of any industry and tenure\u2014may find them helpful as well. <\/p>\n<section id=\"importance-longterm-plan\">\n<h2 class=\"subhead-embed\">The Importance Of The Long-Term Plan <\/h2>\n<p class=\"lexkit-paragraph\">No matter what stage your company is in, you\u2019ve got to have a long-term plan\u2014a compass heading to aim for regardless of any short-term disruptions or challenges. This plan might orient around overall strategy, a product roadmap, a list of desired partnerships or\u2014as in my line of work, manufacturing technology\u2014a list of solutions to eventually deploy. <\/p>\n<p class=\"lexkit-paragraph\">The actual duration of any long-term plan will, of course, vary. But it\u2019s key that you don\u2019t rush to get there. In the case of technology adoption, moving too quickly could jeopardize business continuity, alienate teams and generate adverse outcomes. Take things step by step, waiting until you\u2019re ready and stable before advancing to the next phase. <\/p>\n<p class=\"lexkit-paragraph\">Take AI as an example. For many businesses, AI has been part of their long-term strategy for years. Getting there, as with any long-term plan, requires carefully laid groundwork and intermediate steps. Leaders should certainly make it a priority to move forward with AI, but not at the expense of operational integrity. <\/p>\n<p class=\"lexkit-paragraph\">Of course, formulating your long-term plan is just the first step. You\u2019ve got to stick with it and hold true to your mission. <\/p>\n<\/section>\n<section id=\"sticking-that-plan-not-falling\">\n<h2 class=\"subhead-embed\">Sticking To That Plan And Not Falling For Hype <\/h2>\n<p class=\"lexkit-paragraph\">To make their plans a reality, leaders need to look to the horizon while they move forward. Address any potholes or detours as they appear, but keep your eyes on the prize. Getting distracted\u2014whether by disruptions or too-good-to-be-true shortcuts\u2014will only delay your progress toward your long-term goal. <\/p>\n<p class=\"lexkit-paragraph\">It\u2019s especially easy for leaders to become unknowingly short-sighted whenever any new tech solution comes to market. There\u2019s often a great deal of hype (some deserved, some not) and vendor promises about transformation and new echelons of efficiency. <\/p>\n<p class=\"lexkit-paragraph\">Agentic AI, for example, has made quite a splash in recent months, but the tech is still in its infancy. Yes, the potential use cases are compelling, and eventually AI agents will earn their positions in many companies\u2019 org charts. But we\u2019re not there yet, and for most companies, the juice isn\u2019t worth the squeeze. For manufacturers, many of whom are still working toward their long-term goals of widespread digitalization, getting distracted by agentic AI would be putting the cart before the horse. <\/p>\n<p class=\"lexkit-paragraph\">In general, leaders often think they need to chase home runs in every decision they make. And, to be sure, sometimes home runs are attainable and worth pursuing. But the opportunities for singles and doubles are often undervalued\u2014and they\u2019ll add up to real impacts over time. <\/p>\n<p class=\"lexkit-paragraph\">Not every leadership decision needs to be a game-changer. In many cases, \u201cchanging the game\u201d would steer you off course from your long-term plan. If your plan is sound, you don\u2019t need to change the game. You need to take continued, manageable steps toward progress. That\u2019s how you stay on track. <\/p>\n<\/section>\n<section id=\"deliberately-driving-culture\">\n<h2 class=\"subhead-embed\">Deliberately Driving Culture <\/h2>\n<p class=\"lexkit-paragraph\">Culture isn\u2019t something that organically <em>happens <\/em>to an organization; it must be built. While some concerted efforts (e.g., hiring the right people, setting the right benefits and policies, etc.) can help get the ball rolling, there are other unexpected places where leaders can foster company culture. <\/p>\n<p class=\"lexkit-paragraph\">Many employees have neutral (or negative) feelings about their email and chat applications. They\u2019re clearly necessary for work but don\u2019t exactly spark joy in their day-to-days. Leaders can help change perspectives by demonstrating what business communication can be: efficient, productive and (dare I say) even pleasant. <\/p>\n<p class=\"lexkit-paragraph\">\u2022 Strategically delineate when teams should use email versus chat to ensure the tools are being used to their fullest, most effective potential. <\/p>\n<p class=\"lexkit-paragraph\">\u2022 Encourage casual touchpoints and relationship-building with chats. <\/p>\n<p class=\"lexkit-paragraph\">\u2022 Make communication intentional. Don\u2019t send emails when a quick conversation will suffice. Don\u2019t hold 30-minute meetings when an email could\u2019ve gotten the job done and provided a written record. <\/p>\n<p class=\"lexkit-paragraph\">Culture comes in other forms, too. For manufacturers aiming for digitalization, data should be part of their culture. Manufacturing leaders need to show teams that data is how the entire business\u2014not just production\u2014thrives. <\/p>\n<p class=\"lexkit-paragraph\">Set data-backed KPIs for team performance, use data to show teams how their day-to-day translates to real-world outcomes and celebrate the ways the business will grow and improve with smarter technology. <\/p>\n<p class=\"lexkit-paragraph\">Whatever a leader\u2019s vision for company culture, they need to take the wheel and make it happen. As momentum takes hold, driving culture won\u2019t require as much continuous effort, but it\u2019s still never truly done. <\/p>\n<\/section>\n<section id=\"step-by-step\">\n<h2 class=\"subhead-embed\">Step By Step <\/h2>\n<p class=\"lexkit-paragraph\">Many things will change over the course of a career: strategies, market conditions, technology, different ways of thinking. What hasn\u2019t changed is the simple truth that lasting growth usually doesn\u2019t happen in great leaps and bounds. <\/p>\n<p class=\"lexkit-paragraph\">It happens through a clear vision, methodical decision-making and a cohesive team all striving for the same goal. The leaders who embody and commit to these principles will stand a better chance at guiding their teams into the future. <\/p>\n<hr class=\"embed-base rule-embed color-accent border-solid weight-light\"\/>\n<p><a rel=\"nofollow\" href=\"https:\/\/councils.forbes.com\/forbestechcouncil?utm_source=forbes.com&amp;utm_medium=referral&amp;utm_campaign=forbes-links&amp;utm_content=in-article-ad-links\" data-ga-track=\"InternalLink:https:\/\/councils.forbes.com\/forbestechcouncil?utm_source=forbes.com&amp;utm_medium=referral&amp;utm_campaign=forbes-links&amp;utm_content=in-article-ad-links\" target=\"_self\" aria-label=\"Forbes Technology Council\"><u data-ga-track=\"InternalLink:https:\/\/councils.forbes.com\/forbestechcouncil?utm_source=forbes.com&amp;utm_medium=referral&amp;utm_campaign=forbes-links&amp;utm_content=in-article-ad-links\">Forbes Technology Council<\/u><\/a> is an invitation-only community for world-class CIOs, CTOs and technology executives. <a rel=\"nofollow\" href=\"https:\/\/councils.forbes.com\/qualify?utm_source=forbes.com&amp;utm_medium=referral&amp;utm_campaign=forbes-links&amp;utm_term=ftc&amp;utm_content=in-article-ad-links\" data-ga-track=\"InternalLink:https:\/\/councils.forbes.com\/qualify?utm_source=forbes.com&amp;utm_medium=referral&amp;utm_campaign=forbes-links&amp;utm_term=ftc&amp;utm_content=in-article-ad-links\" target=\"_self\" aria-label=\"Do I qualify?\"><em data-ga-track=\"InternalLink:https:\/\/councils.forbes.com\/qualify?utm_source=forbes.com&amp;utm_medium=referral&amp;utm_campaign=forbes-links&amp;utm_term=ftc&amp;utm_content=in-article-ad-links\"><u data-ga-track=\"InternalLink:https:\/\/councils.forbes.com\/qualify?utm_source=forbes.com&amp;utm_medium=referral&amp;utm_campaign=forbes-links&amp;utm_term=ftc&amp;utm_content=in-article-ad-links\">Do I qualify?<\/u><\/em><\/a><\/p>\n<hr class=\"embed-base rule-embed color-accent border-solid weight-light\"\/><\/section>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/www.forbes.com\/councils\/forbestechcouncil\/2026\/05\/20\/demystifying-success-a-practical-approach-to-guiding-your-business\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Eddy Azad is the CEO of Parsec Automation. I\u2019ve always been passionate about education, whether that means learning new skills or helping others do the same. I founded my company, Parsec Automation, nearly 40 years ago. In that time and in my capacity as CEO, I\u2019ve had the privilege of helping others succeed and ushering<\/p>\n","protected":false},"author":1,"featured_media":13418,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37],"tags":[],"class_list":{"0":"post-13417","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-brand-spotlights"},"_links":{"self":[{"href":"https:\/\/wildgreenquest.com\/index.php?rest_route=\/wp\/v2\/posts\/13417","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wildgreenquest.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wildgreenquest.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wildgreenquest.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wildgreenquest.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=13417"}],"version-history":[{"count":0,"href":"https:\/\/wildgreenquest.com\/index.php?rest_route=\/wp\/v2\/posts\/13417\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wildgreenquest.com\/index.php?rest_route=\/wp\/v2\/media\/13418"}],"wp:attachment":[{"href":"https:\/\/wildgreenquest.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=13417"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wildgreenquest.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=13417"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wildgreenquest.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=13417"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}