The new global symbol for reuse<\/span><\/p>\nThe Reuse symbol<\/small><\/div>\n<\/div>\n<\/figure>\n
The winning symbol was created by Nicole Ascanio Rodriguez and Juan Navarrete, designers and co-founders of Epigrama Studios, based in Bogot\u00e1, Colombia. <\/p>\n
The design was selected following multiple rounds of jury review, global market testing and evaluation against various criteria including distinctiveness, memorability, actionability, cultural adaptability and recognizability. <\/p>\n
It was also specifically evaluated to ensure it could be clearly distinguished from the existing recycling symbol.<\/p>\n
The symbol is now being introduced on a diverse range of reusables and reuse infrastructure, including cups, wine and beverage bottles, and collection bins. <\/p>\n
It may also appear across collection points, wash facilities, digital interfaces, return systems and reuse infrastructure designed to support end-to-end circular systems.<\/p>\n
PR3 has also developed global standards for reuse covering collection systems, container design, digital systems, labeling, operations, incentives and washing infrastructure through a consensus body representing more than 80 organizations.<\/p>\n
The standards are already helping guide the development of reuse systems globally, including municipal and commercial reuse infrastructure in North America, Europe and Asia.<\/p>\n
It is also developing a certification system for reuse operations and wash infrastructure.<\/p>\n
PR3 co-founder and director, Amy Larkin said <\/strong>reuse is the most effective strategy for long-term plastic use reduction, in an interview. <\/p>\nLarkin added the manufacturing of single-use plastic can be cut by 90% by reusable packaging systems when compared to comparable single-use products. <\/p>\n
And she said the ongoing Strait of Hormuz crisis has also helped push the price of plastic packaging up 40% in many areas in just three months, because the Middle East is a major exporter of petrochemicals used in plastics production.<\/p>\n
\u201cThere’s a pure financial incentive to reuse, which is not going away anytime soon,\u201d Larkin told me.<\/p>\n
\u201cAnd the more people reuse, the more it will get picked up, with reuse entrepreneurs leading the way.\u201d<\/p>\n
Larkin pointed to PepsiCo Inc. expanding its reusable cup program inside Levi\u2019s Stadium for February\u2019s Super Bowl as an example of how reuse is gaining greater prominence.<\/p>\n
She added in Indonesia, the government has also identified reuse as an integral part of its battle against plastic waste.<\/p>\n
\u201cWe anticipate reuse is going to be very desirable, and this new symbol is going to be seen around the world. Culture changes everything and I hope it comes to be a beacon for thinking \u2018there are solutions out there\u2019 and \u2018we can fix stuff\u2019,\u201d added Larkin. <\/p>\n
Juan Navarrete, co-founder and designer at Epigrama Studios, which designed the successful symbol said they <\/strong>wanted to create a symbol that communicates return, continuity and circulation, in a statement. <\/p>\nNavarrete added it had to be something simple enough to travel globally, but meaningful enough to represent a new relationship with materials and waste. <\/p>\n
\u201cThe symbol understands time not as a straight line, but as a spiral: returning, restoring and beginning again,\u201d said Navarette. <\/p>\n
Professor Cressida Bowyer, deputy director of the Revolution Plastics Institute at Portsmouth University and was part of the judging panel, said reuse is a critical part of tackling plastic pollution, in an email.<\/p>\n
Professor Bowyer added reuse systems can deliver environmental, economic and social benefits. <\/p>\n
\u201cAs well as consumers, our research shows that business, NGO’s, academia and governments have a vital role to play in creating the conditions for reuse systems to succeed,\u201d she said. <\/p>\n
\u201cThe development of a new universal logo for reuse shows there is clear momentum, to scale up reuse. Continued research and international collaboration will be essential to accelerate this progress.”<\/p>\n<\/div>\n
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