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The American Medical Association confirmed plans to launch a national campaign to combat health misinformation and \u201crebuild trust in medicine.\u201d<\/span><\/p>\n getty<\/small><\/div>\n<\/div>\n<\/figure>\n The American Medical Association confirmed plans to launch a national campaign to combat health misinformation and \u201crebuild trust in medicine.\u201d<\/p>\n The campaign, which will be launched later this year, is called \u201cHave You asked your Doctor?\u201d <\/em>and will be <\/em>focused on \u201crebuilding trust in medicine, science, and physician expertise at a moment when all three are being tested,\u201d AMA chief executive officer Dr. John Whyte said in a speech to the group\u2019s<\/a> policy-making House of Delegates this weekend in Chicago. <\/p>\n The AMA didn\u2019t say what it was spending on the campaign. More details would be rolled out in the coming months. <\/p>\n The campaign comes amid a backdrop of vaccine skepticism fueled in part by the Trump administration and U.S. Health and Human Services Secretary Robert F. Kennedy Jr. in particular. Kennedy, a known vaccine skeptic, has clashed with physician groups over vaccine policy and other public health measures physicians say aren\u2019t based on science or supported by peer-reviewed studies. <\/p>\n The AMA has already been vocal in its opposition to Trump administration changes in the vaccine schedule its member doctors say \u201cput children at serious risk\u201d and Whyte said the group \u201ccalled out<\/a> Health and Human Services for weakening the leadership of the U.S. Preventive Services Task Force and undermining essential evidence-based preventive care.\u201d<\/p>\n Meanwhile, the AMA has also pushed \u201cfor greater accountability in AI as adoption continues to move faster than the safeguards needed to protect patients,\u201d Whyte said. \u201cWe fought<\/a> AI deepfakes and false medical claims that spread misinformation online.\u201d<\/p>\n Whyte said the AMA\u2019s ongoing and future efforts will be guided by a commitment to serve as the \u201cleading and most trusted partner for physicians as they navigate the future of medicine.\u201d<\/p>\n \u201cMedicine is entering a new era,\u201d Dr. Whyte said in his speech to delegates. \u201cThe forces reshaping health care are accelerating. Technology is changing how care is delivered. Trust in science and institutions are being tested.\u201d<\/p>\n<\/div>\n