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When you think of America\u2019s biggest brands, tech companies like Apple, Google, and Amazon; retailers like Walmart and Target; and food and beverage giants like McDonald\u2019s and Starbucks usually come to mind.<\/p>\n
But every year, those established brands also face the risk of being upended by smaller, faster-growing upstarts. Now, the crowd-sourced review platform Yelp has published its annual list of the fastest-growing brands in America.<\/p>\n
Here are the top 10 brands Yelp says are growing the fastest across the country.<\/p>\n
According to Yelp\u2019s data, the fastest-growing brand in America in 2026 is the drive-through coffee chain and Starbucks competitor 7 Brew.\u00a0<\/p>\n
Yelp says<\/a> its data showed that the coffee chain saw \u201c244% growth in consumer interest in 2025,\u201d noting that \u201cAmericans are increasingly centering their morning routines around caffeinated drive-thru beverages.\u201d<\/p>\n Here is the top 10 list:<\/p>\n What is perhaps most interesting about Yelp\u2019s findings is that seven of Yelp\u2019s top 10 fastest-growing brands of 2026 are food or restaurant-related businesses. Only Sprouts Farmers Market, Boot Barn, and Bob\u2019s Discount Furniture are not food or restaurant brands.<\/p>\n Yelp\u2019s full list of the fastest-growing brands includes 50 brands, of which 31 are food- or restaurant-related. Of the remaining brands on the list, 18 are shopping brands, and one, Disney Parks, is an amusement park.<\/p>\n Speaking of food and restaurant brands, Yelp points out that there is a clear winner among the types of food the fastest-growing food and restaurant brands offer: chicken.<\/p>\n \u201cIf the drive-thru beverage is the ritual that starts the American day, chicken is the protein that fuels the rest of it,\u201d Yelp\u2019s report reads. \u201cEight chicken-focused brands appear on this year’s list, making chicken the single most dominant cuisine category on the Fastest Growing Brands list.\u201d<\/p>\n Those eight chicken-focused brands are:<\/p>\n Overall, Yelp says the driver of the fastest-growing brands in America today is not value but personalization.<\/p>\n \u201c[The fastest-growing brands] give consumers control, whether that’s countless drink combinations, a bookstore where every shelf feels hand-picked, or a chicken sandwich customized to your exact specifications,\u201d noted Yelp VP Sarah Chang, its head of enterprise.\u00a0\u201cPersonalization is what’s driving loyalty today.\u201d<\/p>\n You can check out Yelp\u2019s full list of the top 50 fastest-growing brands here<\/a>.<\/p>\n\n
Americans are also going crazy for chicken brands<\/h2>\n
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