{"id":14759,"date":"2026-06-10T18:56:47","date_gmt":"2026-06-10T18:56:47","guid":{"rendered":"https:\/\/wildgreenquest.com\/?p=14759"},"modified":"2026-06-10T18:56:47","modified_gmt":"2026-06-10T18:56:47","slug":"cracker-barrel-stock-just-hit-a-2026-high-is-the-infamous-logo-discourse-finally-in-the-past","status":"publish","type":"post","link":"https:\/\/wildgreenquest.com\/?p=14759","title":{"rendered":"Cracker Barrel stock just hit a 2026 high. Is the infamous logo discourse finally in the past?"},"content":{"rendered":"<p><br \/>\n<br \/><\/p>\n<p class=\"wp-block-paragraph\">After a controvery-filled year, Cracker Barrel Old Country Store is getting a significant stock market boost on Wednesday following a positive earnings report for its 2026 fiscal third quarter. <\/p>\n<p class=\"wp-block-paragraph\">As of midday trading on Wednesday, shares were surging nearly 30%, hitting levels not seen since September 2025.<\/p>\n<p class=\"wp-block-paragraph\">The Southern restaurant chain reported a total revenue decrease of 2.9%, hitting $797.4 million. However, this topped a Wall Street consensus estimate of $776.7 million, as <a rel=\"nofollow\" href=\"https:\/\/www.barrons.com\/articles\/cracker-barrel-earnings-stock-price-97ed138b\">cited by<\/a> <em>Barron\u2019s<\/em>.<\/p>\n<p class=\"wp-block-paragraph\">Comparable store restaurant sales decreased 2.6% and comparable store retail sales decreased 1.8%. Net income reached $42.8 million, triple last year&#8217;s amount.<\/p>\n<p class=\"wp-block-paragraph\">While analysts anticipated seeing a loss per share, Cracker Barrel actually saw a profit. GAAP earnings per diluted share were $1.90. The adjusted earnings per diluted share were 29 cents.<\/p>\n<p class=\"wp-block-paragraph\">Perhaps most exciting to investors, Cracker Barrel increased its outlook for fiscal 2026, saying it now expects revenue of up to $3.30 billion, versus an earlier estimate of up to $3.27 billion. <\/p>\n<p class=\"wp-block-paragraph\">The results are noteworthy after a tough year. <\/p>\n<p class=\"wp-block-paragraph\">In August 2025, Cracker Barrel received significant backlash over an attempted rebrand. It announced that its classic logo\u2014featuring an &#8220;Old Timer&#8221; sitting in a chair leaning against a barrel\u2014would change to a more modern-looking symbol with only the brand name.<\/p>\n<p class=\"wp-block-paragraph\">Following the backlash and protracted calls (driven by conservative influencers) for the brand to embrace its nostalgic roots, the new logo was scrapped after about a week.<\/p>\n<p class=\"wp-block-paragraph\">Tuesday&#8217;s earnings report may indicate that Cracker Barrel has finally put the incident behind it. With today&#8217;s increase in shares, Cracker Barrel stock (Nasdaq: CBRL) is up more than 67% year to date.<\/p>\n<p><br \/>\n<br \/><a href=\"https:\/\/www.fastcompany.com\/91557200\/cracker-barrel-stock-just-hit-a-2026-high-is-the-infamous-logo-discourse-finally-in-the-past\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>After a controvery-filled year, Cracker Barrel Old Country Store is getting a significant stock market boost on Wednesday following a positive earnings report for its 2026 fiscal third quarter. As of midday trading on Wednesday, shares were surging nearly 30%, hitting levels not seen since September 2025. The Southern restaurant chain reported a total revenue<\/p>\n","protected":false},"author":1,"featured_media":14760,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37],"tags":[],"class_list":["post-14759","post","type-post","status-publish","format-standard","has-post-thumbnail","category-brand-spotlights"],"_links":{"self":[{"href":"https:\/\/wildgreenquest.com\/index.php?rest_route=\/wp\/v2\/posts\/14759","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wildgreenquest.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wildgreenquest.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wildgreenquest.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wildgreenquest.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=14759"}],"version-history":[{"count":0,"href":"https:\/\/wildgreenquest.com\/index.php?rest_route=\/wp\/v2\/posts\/14759\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wildgreenquest.com\/index.php?rest_route=\/wp\/v2\/media\/14760"}],"wp:attachment":[{"href":"https:\/\/wildgreenquest.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=14759"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wildgreenquest.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=14759"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wildgreenquest.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=14759"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}