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\n\t\tOpinions expressed by Entrepreneur contributors are their own.\t<\/p>\n
Not A Damn Chance Burger<\/a> didn\u2019t begin with a business plan. It began with an Instagram post and an unexpected sushi dinner.<\/p>\n Whenever Neen Williams travels, he asks his Instagram<\/a> followers where they think he should eat. During one trip to Austin, Texas, Chef Phillip Frankland Lee, whose restaurants have earned Michelin stars, invited him to dinner.<\/p>\n Williams accepted without thinking much about it, assuming he was headed to a neighborhood sushi spot.<\/p>\n \u201cI thought I was gonna get, like, California rolls or something very basic,\u201d Williams says. Instead, he found himself at a hidden 17-course omakase restaurant.<\/p>\n \u201cIt was this mind-blowing experience,\u201d he says. <\/p>\n As the meal continued, the two discovered they had more in common than either expected. Lee had grown up skateboarding and already knew Williams from his professional skateboarding career. Williams had grown up cooking.<\/p>\n \u201cHe\u2019s a professional chef. I\u2019m a professional skater,\u201d Williams says. \u201cWe both have similar interests.\u201d<\/p>\n Their friendship quickly moved from the restaurant to Williams\u2019 backyard, where they spent weekends roasting pigs, cooking over open flames and experimenting with recipes. No matter what they made, they always came back to burgers.<\/p>\n \u201cOur favorite treat meal was burgers,\u201d Williams says. \u201cWe should make a burger spot the way that we like.\u201d<\/p>\n They started hosting pop-ups at skate parks, comedy shows and community events, often giving away just 50 burgers at a time.<\/p>\n \u201cThere wasn\u2019t really a plan,\u201d Williams says. \u201cWe make a really good burger. \u2018What are you doing this weekend? You wanna make burgers? Let\u2019s do it.’\u201d<\/p>\n They didn\u2019t even have a name until the day they created an Instagram account, so people would have something to tag. That\u2019s when Not A Damn Chance Burger was born.<\/p>\n Today, NADC Burger has grown to 13 locations, but it all started with one Instagram post asking a simple question: \u201cWhere should I eat?\u201d<\/p>\n Williams doesn\u2019t think much about algorithms. He thinks about being himself.<\/p>\n As a pro skater, fitness coach and restaurateur, Williams built a loyal following by sharing the things he genuinely cares about. Growing an audience was never the goal. Documenting his life was.<\/p>\n \u201cMy whole life motto hasn\u2019t been, \u2018I need to do this so I can get attention. I need to do this to get likes. I need to do this to get views,’\u201d Williams says.<\/p>\n Instead, he posts what he believes in.<\/p>\n \u201cIf I truly believe in it, and, you know, if you\u2019re with it, then you roll with me, and if you\u2019re not with it, then you don\u2019t roll with me.\u201d<\/p>\n That same mindset shaped his fitness journey. After injuries forced him to rethink his approach to skateboarding, Williams immersed himself in strength training, nutrition and recovery. He documented the process because it had become part of his everyday life, eventually leading him to coach on the Ladder fitness app.<\/p>\n \u201cIt\u2019s always just been organic,\u201d Williams says. \u201cThis is me, this is what\u2019s going on, and this is what\u2019s happening.\u201d<\/p>\n The philosophy didn\u2019t change when he co-founded NADC Burger.<\/p>\n \u201cI didn\u2019t just put my name on this,\u201d Williams says. \u201cPhilip and I created this together\u2026 This is my baby.\u201d<\/p>\n Williams still visits restaurants, works the grill and spends time with his team whenever he can.<\/p>\n \u201cI feel if you\u2019re gonna come and support my burger spot, it\u2019s only right that I come and show up,\u201d he says.<\/p>\n Restaurant Influencers<\/em><\/a>\u00a0is brought to you by Toast, the powerful restaurant point-of-sale and management system that helps restaurants improve operations, increase sales and create a better guest experience. Toast \u2014 Powering Successful Restaurants. Learn more about\u00a0Toast<\/a>.<\/p>\n Restaurant Influencers is proud to have PepsiCo as a sponsor of this episode. Partnering with PepsiCo Foodservice helps restaurant operators drive sustainable growth through smarter digital experiences, AI-backed menu optimization, and tools designed to create more profitable online orders. Check out PepsiCo Foodservice<\/a><\/p>\n<\/p><\/div>\nAuthenticity builds trust<\/strong><\/h2>\n
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