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Burger King is getting ready for a future where people still want fast food, just less food. \u201cThis GLP-1 movement is going to have a profound impact on the industry,\u201d said Tom Curtis, Burger King\u2019s president of U.S. and Canada, in an interview with NBC News<\/a>. The chain is already testing items like Whopper Bites and protein-forward bowls to satisfy shifting appetites.<\/p>\n The stakes are real. A Gallup poll found 11% of U.S. adults are currently on a GLP-1 medication, nearly four times the number from two years ago, and nearly half of GLP-1 users told the National Restaurant Association<\/a> they\u2019ve cut back on dining out. JPMorgan estimates GLP-1s could wipe out $30 billion to $55 billion in annual food and beverage industry revenue by 2030.<\/p>\n Curtis said Burger King isn\u2019t rushing to overhaul the menu yet, since Whopper sales remain strong. The chain is instead leaning on its $2 billion \u201cReclaim the Flame\u201d turnaround, which helped drive a 5.8% same-store sales increase last quarter, reversing a 1.1% decline the year before.<\/p>\n<\/p><\/div>\n Burger King is getting ready for a future where people still want fast food, just less food. \u201cThis GLP-1 movement is going to have a profound impact on the industry,\u201d said Tom Curtis, Burger King\u2019s president of U.S. and Canada, in an interview with NBC News<\/a>. The chain is already testing items like Whopper Bites and protein-forward bowls to satisfy shifting appetites.<\/p>\n The stakes are real. A Gallup poll found 11% of U.S. adults are currently on a GLP-1 medication, nearly four times the number from two years ago, and nearly half of GLP-1 users told the National Restaurant Association<\/a> they\u2019ve cut back on dining out. JPMorgan estimates GLP-1s could wipe out $30 billion to $55 billion in annual food and beverage industry revenue by 2030.<\/p>\n Curtis said Burger King isn\u2019t rushing to overhaul the menu yet, since Whopper sales remain strong. The chain is instead leaning on its $2 billion \u201cReclaim the Flame\u201d turnaround, which helped drive a 5.8% same-store sales increase last quarter, reversing a 1.1% decline the year before.<\/p>\n<\/p><\/div>\n