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Flo Rida\u2019s got a good feeling about smoothies. The Grammy-nominated artist has joined Beyond Juicery + Eatery as an equity stakeholder, backing the fast-casual chain\u2019s expansion into South Florida and its broader national growth strategy.<\/p>\n
This isn\u2019t Flo Rida\u2019s first move in the business world. He was an early Celsius Energy Drink endorser who helped grow the brand before a contract dispute. In 2023, a Florida jury awarded him $82.6 million after finding Celsius had breached the deal. He\u2019s since put that windfall to work, including a new beverage brand and now Beyond Juicery + Eatery.<\/p>\n
\u201cI love that you can grab something that makes you feel good while still delicious, whether it\u2019s my go-to green bottled juice, the Blue Mood Rush smoothie or the Turkey Dijon Wrap,\u201d Flo Rida said in a statement. Founded in Birmingham, Michigan, in 2005, Beyond Juicery + Eatery began franchising in 2018 and now operates more than 50 locations across four states.<\/p>\n<\/p><\/div>\n
Flo Rida\u2019s got a good feeling about smoothies. The Grammy-nominated artist has joined Beyond Juicery + Eatery as an equity stakeholder, backing the fast-casual chain\u2019s expansion into South Florida and its broader national growth strategy.<\/p>\n
This isn\u2019t Flo Rida\u2019s first move in the business world. He was an early Celsius Energy Drink endorser who helped grow the brand before a contract dispute. In 2023, a Florida jury awarded him $82.6 million after finding Celsius had breached the deal. He\u2019s since put that windfall to work, including a new beverage brand and now Beyond Juicery + Eatery.<\/p>\n
\u201cI love that you can grab something that makes you feel good while still delicious, whether it\u2019s my go-to green bottled juice, the Blue Mood Rush smoothie or the Turkey Dijon Wrap,\u201d Flo Rida said in a statement. Founded in Birmingham, Michigan, in 2005, Beyond Juicery + Eatery began franchising in 2018 and now operates more than 50 locations across four states.<\/p>\n<\/p><\/div>\n