\n<\/p>\n
An actor named Nathan Shoop spent over 24 hours living inside a billboard shaped like a house, 30 feet above Sunset Boulevard in LA. He was there to promote the Netflix movie \u201cThe Last House.\u201d Shoop had no Wi-Fi, no phone, but he did have air conditioning, according to the New York Times<\/a>, which was welcome in the 90 degree heat.<\/p>\n It was an unusual stunt for Netflix, which usually lets its recommendation algorithm promote content. But the company could use the attention. It hasn\u2019t had a hit in a while. Kevin Hart\u2019s \u201c72 Hours\u201d pulled in less than half the views his 2022 film \u201cMe Time\u201d got in the same three-day window. Netflix shares dropped 8% last month after the company gave weaker-than-expected revenue guidance.<\/p>\n \u201cWhen you do something like this and it connects, the value is immense,\u201d said Jonathan Helfgot, Netflix\u2019s VP of marketing. The company ran a similar stunt in April, hooking actor Charlize Theron to a climbing rig on a Times Square billboard for \u201cApex.\u201d<\/p>\n Shoop, for his part, seems to be enjoying himself. Asked whether this was the best-paying union job he\u2019s had in a while, he wrote back on a whiteboard: \u201cWe\u2019re being paid?\u201d<\/p>\n<\/p><\/div>\n An actor named Nathan Shoop spent over 24 hours living inside a billboard shaped like a house, 30 feet above Sunset Boulevard in LA. He was there to promote the Netflix movie \u201cThe Last House.\u201d Shoop had no Wi-Fi, no phone, but he did have air conditioning, according to the New York Times<\/a>, which was welcome in the 90 degree heat.<\/p>\n It was an unusual stunt for Netflix, which usually lets its recommendation algorithm promote content. But the company could use the attention. It hasn\u2019t had a hit in a while. Kevin Hart\u2019s \u201c72 Hours\u201d pulled in less than half the views his 2022 film \u201cMe Time\u201d got in the same three-day window. Netflix shares dropped 8% last month after the company gave weaker-than-expected revenue guidance.<\/p>\n \u201cWhen you do something like this and it connects, the value is immense,\u201d said Jonathan Helfgot, Netflix\u2019s VP of marketing. The company ran a similar stunt in April, hooking actor Charlize Theron to a climbing rig on a Times Square billboard for \u201cApex.\u201d<\/p>\n Shoop, for his part, seems to be enjoying himself. Asked whether this was the best-paying union job he\u2019s had in a while, he wrote back on a whiteboard: \u201cWe\u2019re being paid?\u201d<\/p>\n<\/p><\/div>\n