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\n\t\tOpinions expressed by Entrepreneur contributors are their own.\t<\/p>\n
It\u2019s been 10 years since Instagram changed the wordmark at the top of the app, but Instagram head Adam Mosseri said, \u201cit was time for a refresh.\u201d He called the new script font \u201ccleaner and more modern.\u201d Thousands reacted within the first hour.<\/p>\n
Some gave it a thumbs up. \u201cModern and clean but fun too,\u201d one commenter wrote. But the dominant reaction was that the new logo actually reads \u201cInstagzam.\u201d The gag spread fast enough that outlets like Variety<\/a> covered it as the story in itself. Other critics called the lettering hard to read, with one USA Today<\/a> commenter asking, \u201cDoes it even pass accessibility checks?\u201d<\/p>\n Ars Technica\u2019s Aurich Lawso<\/a>n went further, writing that the new wordmark \u201clooks just like AI slop,\u201d the garbled, almost-but-not-quite-real text that AI image generators often produce. He was careful to clarify he doesn\u2019t think Instagram actually used AI to design it, just that it resembles the vibe.<\/p>\n<\/p><\/div>\n It\u2019s been 10 years since Instagram changed the wordmark at the top of the app, but Instagram head Adam Mosseri said, \u201cit was time for a refresh.\u201d He called the new script font \u201ccleaner and more modern.\u201d Thousands reacted within the first hour.<\/p>\n Some gave it a thumbs up. \u201cModern and clean but fun too,\u201d one commenter wrote. But the dominant reaction was that the new logo actually reads \u201cInstagzam.\u201d The gag spread fast enough that outlets like Variety<\/a> covered it as the story in itself. Other critics called the lettering hard to read, with one USA Today<\/a> commenter asking, \u201cDoes it even pass accessibility checks?\u201d<\/p>\n