{"id":16789,"date":"2026-08-27T14:33:52","date_gmt":"2026-08-27T14:33:52","guid":{"rendered":"https:\/\/wildgreenquest.com\/?p=16789"},"modified":"2026-08-27T14:33:52","modified_gmt":"2026-08-27T14:33:52","slug":"wendys-ceo-reveals-his-5-point-plan-to-fix-struggling-chain","status":"publish","type":"post","link":"https:\/\/wildgreenquest.com\/?p=16789","title":{"rendered":"Wendy’s CEO Reveals His 5-Point Plan to Fix Struggling Chain"},"content":{"rendered":"


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Bob Wright says Wendy\u2019s chased cost savings over quality, and lost its No. 2 spot to Burger King. Now he\u2019s rolling out a five-point fix.<\/p>\n<\/p><\/div>\n

\n\t\t\t\t\tBy\t\t\t\t\t\t\t<\/p>\n

\t\t\t\t\t\t\tJon Small
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\n\t\t\t\t\t\t\tDan Bova
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\n\t\t\t\tAug 27, 2026\t\t\t<\/span>\n\t\t\t<\/div>\n<\/header>\n

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\n\t\tOpinions expressed by Entrepreneur contributors are their own.\t<\/p>\n

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Bob Wright isn\u2019t sugarcoating what went wrong at Wendy\u2019s, and now he\u2019s laying out exactly how he plans to fix it.<\/p>\n

He\u2019s already blamed \u201cquality degradation\u201d for costing Wendy\u2019s its No. 2 spot among America\u2019s biggest burger chains behind Burger King. Wright recently detailed his five-point turnaround plan in an interview with the Wall Street Journal<\/a>.<\/p>\n

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  1. Food quality and value.<\/strong> Wright says the menu needs rebuilding \u201cat the ingredient level, at the item level, at the menu-category level,\u201d starting with burgers, chicken, salads and Frosty desserts.<\/li>\n
  2. Operations.<\/strong> \u201cWe certainly have inconsistent operations,\u201d Wright admitted. \u201cWe have some areas that we can focus on there.\u201d<\/li>\n
  3. Store upgrades.<\/strong> Wendy\u2019s has closed more restaurants than it\u2019s opened over the past year, and Wright says he\u2019ll keep using closures strategically to help franchisees stabilize underperforming locations, while still building new units.<\/li>\n
  4. Marketing.<\/strong> The most visible move so far: hiring Tariq Hassan, a former McDonald\u2019s executive, into a newly created chief marketing and customer growth officer role. Wendy\u2019s current U.S. marketing chief is departing in the coming weeks.<\/li>\n
  5. Discounts.<\/strong> Wright says the company is also re-evaluating its heavy reliance on discounts and promotions, aiming to shift focus back to delivering value through the core menu itself.<\/li>\n<\/ol>\n

    Wright is also navigating a delicate relationship with activist investor Trian Fund Management, which has discussed the possibility of taking Wendy\u2019s private.<\/p>\n

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    Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

    Bob Wright says Wendy\u2019s chased cost savings over quality, and lost its No. 2 spot to Burger King. Now he\u2019s rolling out a five-point fix. By Jon Small | edited by Dan Bova | Aug 27, 2026 Opinions expressed by Entrepreneur contributors are their own. Bob Wright isn\u2019t sugarcoating what went wrong at Wendy\u2019s, and<\/p>\n","protected":false},"author":1,"featured_media":16790,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34],"tags":[],"class_list":["post-16789","post","type-post","status-publish","format-standard","has-post-thumbnail","category-green-brands"],"_links":{"self":[{"href":"https:\/\/wildgreenquest.com\/index.php?rest_route=\/wp\/v2\/posts\/16789","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wildgreenquest.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wildgreenquest.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wildgreenquest.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wildgreenquest.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=16789"}],"version-history":[{"count":0,"href":"https:\/\/wildgreenquest.com\/index.php?rest_route=\/wp\/v2\/posts\/16789\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wildgreenquest.com\/index.php?rest_route=\/wp\/v2\/media\/16790"}],"wp:attachment":[{"href":"https:\/\/wildgreenquest.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=16789"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wildgreenquest.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=16789"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wildgreenquest.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=16789"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}