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For many people, the word BlackBerry still conjures up images of the sleek keyboard phones that defined the early smartphone era. However, the company behind that once-ubiquitous brand has spent years remaking itself into a software business. Now, investors are starting to pay closer attention to the transformation.<\/p>\n
John Giamatteo, CEO of BlackBerry, joined CNBC\u2019s The Tech Download<\/em><\/a> podcast recently to discuss the company\u2019s transformation and how it is preparing for a future dominated by AI. Though BlackBerry remains a recognizable and iconic brand, its business today is far removed from the smartphones that defined it two decades ago.\u00a0<\/p>\n Two segments drive most of BlackBerry\u2019s revenue. The first is secure communications. BlackBerry now provides encrypted and secure communications software to governments and other customers that cannot afford to have sensitive conversations intercepted or compromised.\u00a0<\/p>\n BlackBerry\u2019s flagship SecuSUITE<\/a> platform encrypts voice calls, messages and file sharing across mobile and desktop devices. It also verifies user identities and protects communications.<\/p>\n The second pillar of BlackBerry\u2019s business is QNX, the behind-the-scenes software operation that helps make vehicles run safely. QNX supplies automakers with operating systems and embedded software for functions where a glitch can be dangerous. The technology supports everything from braking to driver assistance systems.\u00a0<\/p>\n QNX is now a significant player in the safety automotive software space. BlackBerry has embedded QNX in 275 million vehicles worldwide.\u00a0<\/p>\n \u201cWhile the products that we offer to our customers around the world can\u2019t necessarily be held in the palm of your hands like the old devices, those values of security, trust and innovation still shine through in the software and services and the other solutions that we deliver to the market today,\u201d Giamatteo said on the podcast.<\/p>\n Giamatteo views QNX as the potential foundation for AI-powered machines that operate in the real world, including autonomous vehicles, warehouse robots, industrial equipment and medical devices.\u00a0<\/p>\n He said that as software takes on a greater role in controlling moving machines, it must respond predictably and meet rigorous safety standards. That is exactly the environment that BlackBerry envisioned for QNX.\u00a0<\/p>\n Robotics is one of the company\u2019s \u201cfastest-growing businesses inside the QNX portfolio,\u201d Giamatteo said. BlackBerry is driving revenue from the sector. The company registered $950 million in orders for QNX, Giamatteo disclosed without going into specifics.\u00a0<\/p>\n BlackBerry\u2019s share price has doubled this year<\/a> as investors take note of the company\u2019s focus on its two major businesses, per CNBC.\u00a0<\/p>\n BlackBerry faced pressure to reinvent itself after the iPhone launched in 2007 and set a new industry standard almost overnight. The company began rebuilding around software in the early 2010s, but its transformation became official in 2016, when it stopped designing its own smartphones<\/a> to focus fully on software.\u00a0<\/p>\n<\/p><\/div>\n For many people, the word BlackBerry still conjures up images of the sleek keyboard phones that defined the early smartphone era. However, the company behind that once-ubiquitous brand has spent years remaking itself into a software business. Now, investors are starting to pay closer attention to the transformation.<\/p>\nOne of BlackBerry\u2019s fastest-growing businesses<\/h2>\n
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