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\n\t\tOpinions expressed by Entrepreneur contributors are their own.\t<\/p>\n
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Every fall, it\u2019s pumpkin spice this, pumpkin spice that. Starbucks first introduced its Pumpkin Spice Latte in September back in 2003, and the release date has crept up nearly every year since, landing as early as mid-August. But the data is showing pumpkin spice may finally be turning into a pumpkin, and franchises are right there with the trend.<\/p>\n
\u201cPumpkin spice lattes have long since graduated from trend status\u2026 but our data shows signs that it may be reaching its peak,\u201d says Cristen Milliner, consumer trends expert at DoorDash<\/a>.<\/p>\n Pecan orders jumped 28% year over year, and chains are stacking their fall menus with banana, tiramisu, apple and marshmallow flavors instead of leaning on the usual favorite, according to The Takeout<\/a>.<\/p>\n Starbucks dropped its fall menu Aug. 25 with three pecan drinks alongside a new Iced Banana Bread Latte and a chai-cider hybrid called the Chaider. Dunkin\u2019 went all in on tiramisu, launching four new drinks including a Tiramisu Cloud Latte topped with marshmallow cold foam. McDonald\u2019s skipped pumpkin entirely this year, building its McCafe menu around a Caramel Apple Pie Latte instead.<\/p>\n Chick-fil-A leaned into campfire nostalgia with a S\u2019mores Frosted Coffee, while Wendy\u2019s took a direct jab at pumpkin spice in its own press release, calling its new Apple Crumble Frosty Fusion the pick \u201cfor those craving a sweet taste of fall beyond pumpkin spice.\u201d Dairy Queen, which has run its Pumpkin Pie Blizzard since 1991, is adding a Brown Sugar Cookie Dough Blizzard to the mix this year too.<\/p>\n