{"id":17247,"date":"2026-09-14T16:13:03","date_gmt":"2026-09-14T16:13:03","guid":{"rendered":"https:\/\/wildgreenquest.com\/?p=17247"},"modified":"2026-09-14T16:13:03","modified_gmt":"2026-09-14T16:13:03","slug":"one-number-explains-jersey-mikes-whole-strategy","status":"publish","type":"post","link":"https:\/\/wildgreenquest.com\/?p=17247","title":{"rendered":"One Number Explains Jersey Mike&#8217;s Whole Strategy"},"content":{"rendered":"<p><br \/>\n<\/p>\n<div>\n\t\t\t\t\t\t<!-- Article Notes. --><\/p>\n<p>\t\t\t\t\t\t<!-- Content --><\/p>\n<div>\n<p>Jersey Mike\u2018s debuted on the public market in July, and last week held its first earnings call as a public company. CEO Charlie Morrison revealed the franchise\u2019s magic revenue number: $2 million. That\u2019s the average sales the newly public sandwich chain wants each store pulling in, up from $1.4 million today.<\/p>\n<p>Everything else on the call pointed towards that goal. Jersey Mike\u2019s is pouring money into digital marketing to drive more frequent visits, testing limited-time items like a Hot Italian Sub to pull in new customers, and building out catering as a growth lever, all without touching the price tag. Morrison is also thinking bigger picture: the chain currently has more than 3,300 units, and he wants to eventually double that domestically while pushing hard into international markets for the first time.<\/p>\n<p>On the call, Morrison pointed to transactions growing \u201cmeaningfully above our peers\u201d as proof the strategy is working.<\/p>\n<p><ent-results id=\"results\" class=\"ent-component\" is-article-embed=\"true\" should-update-url=\"false\" lead-source-type=\"article\" lead-source-id=\"453130\"\/>\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/www.entrepreneur.com\/buying-a-franchise\/jersey-mikes-just-held-its-first-earnings-call-and-revealed-the-magic-number-they-want-every-sandwich-shop-to-hit\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jersey Mike\u2018s debuted on the public market in July, and last week held its first earnings call as a public company. CEO Charlie Morrison revealed the franchise\u2019s magic revenue number: $2 million. That\u2019s the average sales the newly public sandwich chain wants each store pulling in, up from $1.4 million today. Everything else on the<\/p>\n","protected":false},"author":1,"featured_media":17248,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34],"tags":[],"class_list":["post-17247","post","type-post","status-publish","format-standard","has-post-thumbnail","category-green-brands"],"_links":{"self":[{"href":"https:\/\/wildgreenquest.com\/index.php?rest_route=\/wp\/v2\/posts\/17247","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wildgreenquest.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wildgreenquest.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wildgreenquest.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wildgreenquest.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=17247"}],"version-history":[{"count":0,"href":"https:\/\/wildgreenquest.com\/index.php?rest_route=\/wp\/v2\/posts\/17247\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wildgreenquest.com\/index.php?rest_route=\/wp\/v2\/media\/17248"}],"wp:attachment":[{"href":"https:\/\/wildgreenquest.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=17247"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wildgreenquest.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=17247"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wildgreenquest.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=17247"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}