{"id":18153,"date":"2026-10-15T03:31:37","date_gmt":"2026-10-15T03:31:37","guid":{"rendered":"https:\/\/wildgreenquest.com\/?p=18153"},"modified":"2026-10-15T03:31:37","modified_gmt":"2026-10-15T03:31:37","slug":"plumbing-pros-bathroom-business-made-3-9m-last-year-sproos","status":"publish","type":"post","link":"https:\/\/wildgreenquest.com\/?p=18153","title":{"rendered":"Plumbing Pros&#8217; Bathroom Business Made $3.9M Last Year: sproos!"},"content":{"rendered":"<p><br \/>\n<\/p>\n<div>\n<div class=\"tw:border-b tw:border-slate-200 tw:pb-4\">\n<h2 class=\"tw:mt-0 tw:mb-1 tw:text-2xl tw:font-heading\">Key Takeaways<\/h2>\n<ul class=\"tw:font-normal tw:font-serif tw:text-base tw:marker:text-slate-400\">\n<li>Ten years ago, Fix began to consider what millennials wanted to see in their bathrooms.<\/li>\n<li>He and Reinecker officially launched their home and bath brand sproos! in 2022. <\/li>\n<li>The company is on track for $10 million in revenue this year.<\/li>\n<\/ul>\n<\/div>\n<p>About a decade ago, plumbing-industry veteran Benjamin Fix was tasked with creating a bathroom collection for the next generation of consumers \u2014 at the time, millennials.\u00a0<\/p>\n<figure class=\"wp-block-image size-large\"><figcaption class=\"wp-element-caption\">Image Credit: sproos! Benjamin Fix, left, Cecile Scius center, and Greg Reinecker, right.<\/figcaption><\/figure>\n<p>As Fix considered what might resonate with young shoppers, a few problems became apparent. Most millennials were renters, not homeowners who could make permanent changes to their bathrooms. Additionally, the plumbing industry\u2019s \u201cantiquated\u201d messaging didn\u2019t appeal to them, and the products themselves lacked imagination.\u00a0<\/p>\n<p>\u201cWe had three colors, which was chrome, chrome and chrome,\u201d\u00a0 Fix tells <em>Entrepreneur. <\/em>\u201cAnd then there was nothing else. This next generation wants to have colors to express themselves. They want to have pink or green.\u201d<\/p>\n<p>If the plumbing industry was going to successfully cater to young consumers, its products needed to evolve. And, though Gen Z is now the newest set of shoppers on the scene, an interest in fun, colorful designs remains consistent.\u00a0<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-starting-a-business-in-2022-sproos\">Starting a business in 2022: sproos!<\/h2>\n<p>Fix teamed up with his former colleague, Greg Reinecker, who became a co-founder and product designer at their business: <a rel=\"nofollow\" href=\"https:\/\/sproos.co\/\">sproos!<\/a>, a renter-friendly, direct-to-consumer home and bath brand.\u00a0<\/p>\n<p>Fix\u2019s partner Cecile Scius also joined the effort as the company\u2019s manager of customer success and community lead.\u00a0<\/p>\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" height=\"1024\" width=\"1024\" src=\"https:\/\/www.entrepreneur.com\/wp-content\/uploads\/sites\/2\/2026\/10\/HSFiliter-Green.jpg?w=1024\" alt=\"\" class=\"wp-image-459735\" srcset=\"https:\/\/www.entrepreneur.com\/wp-content\/uploads\/sites\/2\/2026\/10\/HSFiliter-Green.jpg 1200w, https:\/\/www.entrepreneur.com\/wp-content\/uploads\/sites\/2\/2026\/10\/HSFiliter-Green.jpg?resize=150,150 150w, https:\/\/www.entrepreneur.com\/wp-content\/uploads\/sites\/2\/2026\/10\/HSFiliter-Green.jpg?resize=300,300 300w, https:\/\/www.entrepreneur.com\/wp-content\/uploads\/sites\/2\/2026\/10\/HSFiliter-Green.jpg?resize=768,768 768w, https:\/\/www.entrepreneur.com\/wp-content\/uploads\/sites\/2\/2026\/10\/HSFiliter-Green.jpg?resize=1024,1024 1024w, https:\/\/www.entrepreneur.com\/wp-content\/uploads\/sites\/2\/2026\/10\/HSFiliter-Green.jpg?resize=400,400 400w, https:\/\/www.entrepreneur.com\/wp-content\/uploads\/sites\/2\/2026\/10\/HSFiliter-Green.jpg?resize=225,225 225w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"\/><figcaption class=\"wp-element-caption\">Image Credit: sproos!<\/figcaption><\/figure>\n<p>Sproos! officially launched in November 2022 after the co-founders raised about $250,000 from professional contacts and friends, and it has been growing since.\u00a0<\/p>\n<p>The business brought in $3.9 million in revenue in 2025 and is on track to cross the $10 million mark this year. It also boasts about 35,000 active subscribers receiving its shower filtration cartridges (roughly 70% of new customers opt in) and a monthly churn rate under 3%.<strong> <\/strong><\/p>\n<p><em>Entrepreneur <\/em>sat down with Fix and Scius to learn more about how they\u2019re cultivating a loyal community that helps sproos! keep leveling up.\u00a0<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-listening-to-customer-feedback-leads-to-filtration\">Listening to customer feedback leads to filtration<\/h2>\n<p>Like most new businesses angling for adoption, sproos! tapped into social media from the start. The company sent products to lifestyle creators on Instagram, and more recently TikTok, to generate bathroom-makeover content. College students hoping to spruce up their rental spaces were a particularly strong pool.\u00a0<\/p>\n<p>However, unlike some brands that might consider those published posts the end goal, for sproos!, they\u2019re only one facet of an ongoing \u2014 and invaluable \u2014 dynamic that hinges on deep consumer relationships.\u00a0<\/p>\n<p>Listening to customer feedback led to two critical additions at the company: a shower head filtration product and its supporting subscription model.\u00a0<\/p>\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"480\" height=\"640\" src=\"https:\/\/www.entrepreneur.com\/wp-content\/uploads\/sites\/2\/2026\/10\/imgi_1_images.jpg\" alt=\"\" class=\"wp-image-459738\" srcset=\"https:\/\/www.entrepreneur.com\/wp-content\/uploads\/sites\/2\/2026\/10\/imgi_1_images.jpg 480w, https:\/\/www.entrepreneur.com\/wp-content\/uploads\/sites\/2\/2026\/10\/imgi_1_images.jpg?resize=225,300 225w, https:\/\/www.entrepreneur.com\/wp-content\/uploads\/sites\/2\/2026\/10\/imgi_1_images.jpg?resize=169,225 169w\" sizes=\"(max-width: 480px) 100vw, 480px\"\/><figcaption class=\"wp-element-caption\">Image Credit: sproos!<\/figcaption><\/figure>\n<p>Sproos! holds round tables with its most loyal community members, dubbed \u201csuper fans,\u201d four times a year, which helped develop its first filtration product.\u00a0<\/p>\n<p>The company learned exactly what people wanted, from pain-point removals to aesthetic preferences, so it could address them before its product ever hit the market. The development process took place over about two years.\u00a0<\/p>\n<p>Sproos!\u2019s subscription model, which delivers a new filter cartridge to subscribers every three months, also emerged as a result of those discussions \u2014 and proved a boon for business.\u00a0<\/p>\n<p>\u201cThis was the jackpot,\u201d Fix says. \u201cThe customers are super happy. They\u2019re telling us how much they love our filtration. And we can create a recurring revenue model. That\u2019s a game-changer.\u201d<\/p>\n<p>The subscription model provides helpful stability and a foundation on which to build, Scius adds.\u00a0<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-a-monthly-feedback-report-helps-solve-problems-quickly\">A monthly feedback report helps solve problems quickly<\/h2>\n<p>In addition, every month, sproos! generates a report based on what people are calling, writing or posting on social media about. \u201c\u200aWe extract data from all the customer communication that we have in order to see trends [so that] we can improve,\u201d Scius says.\u00a0<\/p>\n<p>Sproos! can use that data to fix existing problems, develop new products or launch highly requested colors.\u00a0<\/p>\n<p>For example, the report once highlighted a shower head leak that led to a significant unlock.\u00a0<\/p>\n<p>After noting an increase in leaks month over month, the company\u2019s engineering department drilled down on the cause: the washers on the hose. The \u201clittle donuts\u201d were small and transparent, so if they happened to fall off, many people didn\u2019t realize it.\u00a0<\/p>\n<p>Sproos! added a lip to the mold for extra security \u2014 and it became an industry standard.\u00a0<\/p>\n<p>\u201c\u200aOur customers are not just informing product betterments within our company, but when they see what we\u2019re doing, it then spreads to all of the major brands as well,\u201d Scius says. \u201cBecause if we\u2019re having the problem, we\u2019re not the only ones. We\u2019re just really adamant about doing something about it.\u201d<\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" height=\"1024\" width=\"1024\" src=\"https:\/\/www.entrepreneur.com\/wp-content\/uploads\/sites\/2\/2026\/10\/imgi_1_Golden_Hour_Mirror_Slide_Rail.jpg?w=1024\" alt=\"\" class=\"wp-image-459739\" srcset=\"https:\/\/www.entrepreneur.com\/wp-content\/uploads\/sites\/2\/2026\/10\/imgi_1_Golden_Hour_Mirror_Slide_Rail.jpg 3840w, https:\/\/www.entrepreneur.com\/wp-content\/uploads\/sites\/2\/2026\/10\/imgi_1_Golden_Hour_Mirror_Slide_Rail.jpg?resize=150,150 150w, https:\/\/www.entrepreneur.com\/wp-content\/uploads\/sites\/2\/2026\/10\/imgi_1_Golden_Hour_Mirror_Slide_Rail.jpg?resize=300,300 300w, https:\/\/www.entrepreneur.com\/wp-content\/uploads\/sites\/2\/2026\/10\/imgi_1_Golden_Hour_Mirror_Slide_Rail.jpg?resize=768,768 768w, https:\/\/www.entrepreneur.com\/wp-content\/uploads\/sites\/2\/2026\/10\/imgi_1_Golden_Hour_Mirror_Slide_Rail.jpg?resize=1024,1024 1024w, https:\/\/www.entrepreneur.com\/wp-content\/uploads\/sites\/2\/2026\/10\/imgi_1_Golden_Hour_Mirror_Slide_Rail.jpg?resize=1536,1536 1536w, https:\/\/www.entrepreneur.com\/wp-content\/uploads\/sites\/2\/2026\/10\/imgi_1_Golden_Hour_Mirror_Slide_Rail.jpg?resize=2048,2048 2048w, https:\/\/www.entrepreneur.com\/wp-content\/uploads\/sites\/2\/2026\/10\/imgi_1_Golden_Hour_Mirror_Slide_Rail.jpg?resize=400,400 400w, https:\/\/www.entrepreneur.com\/wp-content\/uploads\/sites\/2\/2026\/10\/imgi_1_Golden_Hour_Mirror_Slide_Rail.jpg?resize=225,225 225w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"\/><figcaption class=\"wp-element-caption\">Image Credit: sproos!<\/figcaption><\/figure>\n<h2 class=\"wp-block-heading\" id=\"h-selling-on-amazon-and-expanding-a-homegoods-partnership\">Selling on Amazon and expanding a HomeGoods partnership<\/h2>\n<p>Following its success with DTC, sproos! began to sell on Amazon and continues to explore brick-and-mortar expansion. \u201cOf course, we have ambitions to grow,\u201d Fix says, \u201cand for us, going into retail is a good way to reach new audiences, and to bring people into our ecosystem.\u201d<\/p>\n<p>The company is adding to its shower-system product line, branching into storage, curtains, bath mats, lighting and accessories, as it focuses on an expanding HomeGoods partnership and upcoming Home Depot rollout.<\/p>\n<p>And that initial HomeGoods placement? It, too, was a direct result of the company\u2019s community, which cited HomeGoods as one of their favorite places to shop.\u00a0<\/p>\n<p>The company launched with a small HomeGoods placement in the U.S. last summer. It went well and brought larger second and third orders, and interest from Canada HomeGoods.\u00a0<\/p>\n<p>\u201cYou don\u2019t have to go from zero to 100 in one step,\u201d Scius says. \u201cGrowing a business is incremental. \u200aThe goal is really to continuously improve, to continuously grow, to continuously learn. That\u2019s how you\u2019re going to get to the finish line.\u201d<\/p>\n<p>Urban Outfitters recently featured sproos! in a back-to-school curation, and the company partnered with student housing developer Greystar for on-campus pop-ups, which pushed local sales up 200% and got its products built into lease-renewal incentives.\u00a0<\/p>\n<p>Sproos! started on a mission to understand its target consumer, and the company continues to see success because of that ongoing commitment. The market will let you know exactly what it wants \u2014 but you have to be willing to listen, Fix notes.\u00a0<\/p>\n<p>\u201cThe consumers will tell you,\u201d Fix says. \u201cBe open to that feedback, and don\u2019t overanalyze it. If 10 people ask for pink, just do pink. Be humble enough to have your mind changed by the people who you want to reach.\u201d<\/p>\n<\/p><\/div>\n<div>\n<div class=\"tw:border-b tw:border-slate-200 tw:pb-4\">\n<h2 class=\"tw:mt-0 tw:mb-1 tw:text-2xl tw:font-heading\">Key Takeaways<\/h2>\n<ul class=\"tw:font-normal tw:font-serif tw:text-base tw:marker:text-slate-400\">\n<li>Ten years ago, Fix began to consider what millennials wanted to see in their bathrooms.<\/li>\n<li>He and Reinecker officially launched their home and bath brand sproos! in 2022. <\/li>\n<li>The company is on track for $10 million in revenue this year.<\/li>\n<\/ul>\n<\/div>\n<p>About a decade ago, plumbing-industry veteran Benjamin Fix was tasked with creating a bathroom collection for the next generation of consumers \u2014 at the time, millennials.\u00a0<\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" height=\"683\" width=\"1024\" src=\"https:\/\/www.entrepreneur.com\/wp-content\/uploads\/sites\/2\/2026\/10\/FOUNDER-IMAGE.jpg?w=1024\" alt=\"\" class=\"wp-image-459734\" srcset=\"https:\/\/www.entrepreneur.com\/wp-content\/uploads\/sites\/2\/2026\/10\/FOUNDER-IMAGE.jpg 6613w, https:\/\/www.entrepreneur.com\/wp-content\/uploads\/sites\/2\/2026\/10\/FOUNDER-IMAGE.jpg?resize=300,200 300w, https:\/\/www.entrepreneur.com\/wp-content\/uploads\/sites\/2\/2026\/10\/FOUNDER-IMAGE.jpg?resize=768,512 768w, https:\/\/www.entrepreneur.com\/wp-content\/uploads\/sites\/2\/2026\/10\/FOUNDER-IMAGE.jpg?resize=1024,683 1024w, https:\/\/www.entrepreneur.com\/wp-content\/uploads\/sites\/2\/2026\/10\/FOUNDER-IMAGE.jpg?resize=1536,1025 1536w, https:\/\/www.entrepreneur.com\/wp-content\/uploads\/sites\/2\/2026\/10\/FOUNDER-IMAGE.jpg?resize=2048,1366 2048w, https:\/\/www.entrepreneur.com\/wp-content\/uploads\/sites\/2\/2026\/10\/FOUNDER-IMAGE.jpg?resize=337,225 337w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"\/><figcaption class=\"wp-element-caption\">Image Credit: sproos! Benjamin Fix, left, Cecile Scius center, and Greg Reinecker, right.<\/figcaption><\/figure>\n<p>As Fix considered what might resonate with young shoppers, a few problems became apparent. Most millennials were renters, not homeowners who could make permanent changes to their bathrooms. Additionally, the plumbing industry\u2019s \u201cantiquated\u201d messaging didn\u2019t appeal to them, and the products themselves lacked imagination.\u00a0<\/p>\n<p>\u201cWe had three colors, which was chrome, chrome and chrome,\u201d\u00a0 Fix tells <em>Entrepreneur. <\/em>\u201cAnd then there was nothing else. This next generation wants to have colors to express themselves. They want to have pink or green.\u201d<\/p>\n<\/p><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/www.entrepreneur.com\/building-a-business\/plumbing-pros-are-using-a-jackpot-strategy-business-made-3-9-million-last-year\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Key Takeaways Ten years ago, Fix began to consider what millennials wanted to see in their bathrooms. He and Reinecker officially launched their home and bath brand sproos! in 2022. The company is on track for $10 million in revenue this year. About a decade ago, plumbing-industry veteran Benjamin Fix was tasked with creating a<\/p>\n","protected":false},"author":1,"featured_media":18154,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34],"tags":[],"class_list":["post-18153","post","type-post","status-publish","format-standard","has-post-thumbnail","category-green-brands"],"_links":{"self":[{"href":"https:\/\/wildgreenquest.com\/index.php?rest_route=\/wp\/v2\/posts\/18153","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wildgreenquest.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wildgreenquest.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wildgreenquest.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wildgreenquest.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=18153"}],"version-history":[{"count":0,"href":"https:\/\/wildgreenquest.com\/index.php?rest_route=\/wp\/v2\/posts\/18153\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wildgreenquest.com\/index.php?rest_route=\/wp\/v2\/media\/18154"}],"wp:attachment":[{"href":"https:\/\/wildgreenquest.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=18153"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wildgreenquest.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=18153"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wildgreenquest.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=18153"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}