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The price of chocolate may be skyrocketing, but that hasn\u2019t stopped Americans from dropping serious cash on Halloween candy, according to NBC News<\/a>. Candy and gum are up 8.1% from a year ago. Still, the National Retail Federation projects Americans will spend $4.1 billion on sweets this season, part of $13.5 billion in total Halloween spending.<\/p>\n It may seem a bit batty, but for some it\u2019s about giving kids the trick-or-treating experience they remember. Abby Mynatt, a 21-year-old college student in Tennessee, told NBC News she still remembers the thrill of getting Reese\u2019s Cups. \u201cI want to give that to some other children,\u201d she said.<\/p>\n Chocolate is the biggest casualty of the season. PwC says Halloween chocolate now averages $5.67 a package, up 15.5%, partly because of extreme weather in cocoa hotbeds Ghana and Ivory Coast. Cocoa prices quadrupled between January 2023 and 2025 before cooling off, but not fast enough to spare shoppers the sticker shock. This year, it\u2019s parents\u2019 wallets getting tricked.<\/p>\n<\/p><\/div>\n The price of chocolate may be skyrocketing, but that hasn\u2019t stopped Americans from dropping serious cash on Halloween candy, according to NBC News<\/a>. Candy and gum are up 8.1% from a year ago. Still, the National Retail Federation projects Americans will spend $4.1 billion on sweets this season, part of $13.5 billion in total Halloween spending.<\/p>\n It may seem a bit batty, but for some it\u2019s about giving kids the trick-or-treating experience they remember. Abby Mynatt, a 21-year-old college student in Tennessee, told NBC News she still remembers the thrill of getting Reese\u2019s Cups. \u201cI want to give that to some other children,\u201d she said.<\/p>\n Chocolate is the biggest casualty of the season. PwC says Halloween chocolate now averages $5.67 a package, up 15.5%, partly because of extreme weather in cocoa hotbeds Ghana and Ivory Coast. Cocoa prices quadrupled between January 2023 and 2025 before cooling off, but not fast enough to spare shoppers the sticker shock. This year, it\u2019s parents\u2019 wallets getting tricked.<\/p>\n<\/p><\/div>\n