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Amazon is moving deeper into the AI hardware market with new Bee AI devices that listen to your conversations.\u00a0<\/p>\n
Amazon announced plans<\/a> to buy Bee, a San Francisco startup making AI-powered wristbands, in July 2025. The retail giant and the startup did not disclose the deal\u2019s financial terms. Bee\u2019s original $50 device resembled a Fitbit, but instead of tracking workouts, it used microphones and AI to listen to conversations and turn them into summaries, to-do lists and reminders.\u00a0<\/p>\n The idea was to give users a personal assistant that could pick up useful details from everyday exchanges without requiring them to take notes.<\/p>\n Earlier this week, Amazon introduced two new Bee listening devices: a wearable and a voice recorder. The two products, called the Frontier and the Eclipse, represent Amazon\u2019s latest move into the AI gadget market and mark the lineup\u2019s first update since Amazon acquired Bee.\u00a0<\/p>\n Both devices prioritize security, encrypting transcripts and only making them accessible to users.<\/p>\n Users can strap Amazon\u2019s Bee Frontier<\/a> to their wrist or clip the device to their clothes. The conversation-capturing wearable got a hardware refresh, with a smaller, lighter design. The device records and transcribes conversations, then uses a companion app to deliver recaps and generate to-do lists.\u00a0<\/p>\n The Frontier comes in three colors: lavender, sage and onyx. It is water-resistant. Amazon says the device can run for up to seven days on a single charge, matching previous models. The price, however, has climbed to about $75, up from $50 for its predecessor.<\/p>\n Amazon upgraded the dual mics on the Bee Frontier with advanced noise-cancelling. In a blog post<\/a>, Amazon said that the Frontier can \u201ctake note of what matters and ignore what doesn\u2019t, even in noisy environments like a crowded restaurant or open office.\u201d<\/p>\n Amazon is also taking Bee beyond the wrist with the Eclipse<\/a>, a new $100 credit-card-sized device that attaches magnetically to the back of a smartphone.\u00a0<\/p>\n The Eclipse uses the same transcription software and companion app as the Frontier, turning conversations into summaries and reminders without requiring users to wear a separate gadget.\u00a0<\/p>\n The device comes in four colors: silver, midnight, honey and blush. It promises more than 21 days of battery life, compared with the Frontier\u2019s seven-day rating. The Frontier went on sale on Thursday, while Amazon said the Eclipse would arrive \u201csoon\u201d without announcing a specific release date.<\/p>\n Amazon\u2019s Eclipse puts it in direct competition with startups such as Pocket<\/a> and Plaud<\/a>, two companies that sell compact AI recorders that attach to smartphones and turn conversations into transcripts. Both startups have already built sizable businesses around the idea of using a dedicated device to take notes. Their gadgets are priced higher than Amazon\u2019s Bee lineup.\u00a0<\/p>\n Pocket said in August that it had sold more than 200,000 devices and reached a $100 million annualized revenue run rate just eight months after launching. That figure projects its current sales pace over a year. The device costs $129<\/a> at the time of writing.\u00a0<\/p>\n Meanwhile, Plaud said in September that it had surpassed $100 million<\/a> in annual recurring revenue and attracted more than 2.5 million users across 170 countries. The company is targeting $500 million in global sales for 2026. Its cheapest product<\/a> costs $159.<\/p>\n<\/p><\/div>\n Amazon is moving deeper into the AI hardware market with new Bee AI devices that listen to your conversations.\u00a0<\/p>\nThe other device takes on leading startups<\/h2>\n
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