storied Norwegian brand<\/a> has pushed the frozen edge of apparel design, protecting us from the worst winters, beginning with the linseed-oil-soaked linen coveralls developed by the company\u2019s namesake sea captain and his wife for hardworking fishermen toiling in the wettest, coldest Arctic conditions.<\/p>\nThat award-winning breakthrough would cement Helly Hansen\u2019s status over the next century and a half as a boundary breaker in outerwear, materials science, and fashion. Whether the company was manufacturing gas masks in the mid-1900s or pioneering waterproof breathable membranes in the 1980s, two quintessentially Norwegian values have always powered Helly Hansen\u2019s best-in-class gear: 1) technology should remain functional and practical, and 2) when the going gets cold and wet, the fun\u2019s just about to start.<\/p>\n
Outdoor adventurers worth their weight in snow prize these same guiding principles, making it mission-critical to get the right gear for everything from lifelist expeditions to casual family laps or any outing where the weather will be uncertain and zesty. Bonus: Helly Hansen apparel looks good, too, so you never have to choose between dressing right for the conditions or the apr\u00e9s hang. These seven new go-to pieces are versatile enough for this year\u2019s unpredictable El Ni\u00f1o winter and far beyond.<\/p>\n