WeRise<\/a>.<\/p>\n\u201cWeRise was taking that philosophy that I built for myself,\u201d Greca shares. \u201cHelping women step into the strongest version of themselves, and not just physically, but mindset as well. Overcoming traumas, overcoming imposter syndrome, overcoming career development problems that they had.\u201d<\/p>\n
It started as a standard fitness app, but has since evolved into what Greca describes as \u201cyour partner in transformation,\u201d combining strength training, personal coaching from Greca, nutrition tips, and a built-in community designed to keep users accountable. In many ways, it\u2019s like having a virtual gym in your pocket.<\/p>\n
The concept took off, and alongside Greca\u2019s rapidly growing social media presence, it caught the attention of one of the world\u2019s biggest celebrities: Kim Kardashian.<\/p>\n
The Kardashian connection<\/h2>\n
Kardashian discovered Greca through social media and was impressed by the years of work showcased in her online portfolio. The two connected, and Kardashian eventually hired Greca as her personal trainer, one of the most high-profile behind-the-scenes jobs in Hollywood. <\/p>\n
\u201cShe appreciated my discipline, my story, and what I\u2019d accomplished, so that\u2019s how she found me,\u201d Greca recalls. \u201cI like to say that you can\u2019t control who discovers you or your work, but you can control what they find when they do. So when that opportunity came, I was ready for it. I didn\u2019t chase it, but it happened, and I\u2019m glad it did because it introduced me to so many opportunities that I\u2019m incredibly grateful for.\u201d <\/p>\n
Greca adds that she\u2019s training Kardashian with the same methods she uses on the We Rise app, which Kardashian recently shared on social media during Greca\u2019s September workout challenge.<\/p>\n
Working with Kardashian gave Greca an even bigger platform and added credibility with an audience eager to learn about the celebrity\u2019s workout and nutrition habits. That experience partially inspired Greca\u2019s next venture, Aonic.\u00a0<\/p>\n
Wanting to show people the reality behind her own routine, Greca founded Aonic as a science-driven supplement company focused on educating consumers about wellness.<\/p>\n
Greca has never directly asked Kardashian to promote her businesses, but organic opportunities have arisen nonetheless. \u201cKim has shown this before on social media, she loves Aonic,\u201d Greca says. \u201cShe loves creatine, Aonic build, and the Aonic fuel, especially the cans.\u201d<\/p>\n
Ending the markup<\/h2>\n
Kardashian\u2019s enthusiasm reflects a broader cultural trend. <\/p>\n
\u201cI kept seeing people who wanted to take care of themselves in a much better way through supplementation, but without the confusion and stress,\u201d Greca shares. \u201cThere\u2019s so much confusion when it comes to health and wellness, especially with healthcare optimization. I think sometimes that confusion is created so people can sell you something. With Aonic, we wanted to simplify that.\u201d<\/p>\n
That philosophy is summed up in Aonic\u2019s motto: \u201cend the markup.\u201d Greca believes the wellness industry has become saturated with premium products and prices, often adding costs that have little to do with the quality of what\u2019s inside. Aonic aims to take a different approach.<\/p>\n
\u201cWe\u2019ve changed the economics of the category itself because it\u2019s gotten so packed with premium brands,\u201d Greca explains. \u201cThey\u2019re adding different ingredients so they can justify the premium prices. We didn\u2019t want to become another brand like that. We wanted to end that premium pricing, which incorporates all of the marketing, advertising, logistics, and warehousing.\u201d <\/p>\n
Instead, people can join the Aonic Club, pay an annual membership, and get products at cost. \u201cThis way the quality stays, and the markups get ditched,\u201d Greca proclaims.\u00a0<\/p>\n
AI powers part of Aonic\u2019s effort to reduce prices, which Greca believes should lower costs for consumers, not just increase profits for companies. <\/p>\n
\u201cI don\u2019t know that I love AI, to be honest with you, or where some things could potentially be heading,\u201d she says. \u201cBut if we utilize it smartly, I think we can use it with Aonic to cut costs across sourcing, operations, manufacturing, finance, and branding, and bring those savings to the consumer. AI is being used in Silicon Valley to make companies loads of money, but nobody is really thinking about how it can reduce costs for consumers. I think we\u2019re leading that effort, especially when it comes to supplement brands.\u201d<\/p>\n
Building beyond herself<\/h2>\n
Unlike many influencers who build brands around their personal identities, Greca doesn\u2019t want herself to be the main focus of her companies. <\/p>\n
\u201cI want the brands, whether it\u2019s WeRise or Aonic, to grow beyond my relevance,\u201d Greca shares. \u201cI want them to encompass everything wellness while staying true to the standards of quality we\u2019ve established in these early stages. I want to keep those standards as we grow, keep the products affordable and accessible, and continue using innovation, AI, and technology not to enrich our own pockets, but to pass those savings on to the consumer and help people take better care of themselves.\u201d<\/p>\n
Greca became emotional as she reflected on the bigger mission behind her companies. <\/p>\n
\u201cIt\u2019s not, \u2018How can I make as much money as possible?\u2019 It\u2019s, \u2018How can I help as many people as possible in the best way possible, in the most accessible way possible?\u2019\u201d she says. \u201cBecause, again, like I\u2019ve said before, if you try to capitalize on the trust of people with every single thing that gets thrown at you, you\u2019re eventually going to deplete that trust fund, as I call it.\u201d<\/p>\n<\/p><\/div>\n