\n<\/p>\n
\t\t\t\t\t\t<\/p>\n
Two out of three Americans play video games every week<\/a>, most of them on their phones. Fast-food chains want a piece of that screen time, and restaurant gamification is how they plan to get it.<\/p>\n Taco Bell is the latest. Rewards members can play a new mini game every Monday through Nov. 1, according to Nation\u2019s Restaurant News<\/a>, earning \u201cPaddles\u201d that enter them into drawings for prizes like a signed Davante Adams jersey. Domino\u2019s<\/a> launched its first in-app game, Soccer Shootout, this summer, and Burger King is running a sweepstakes for Royal Perks members with weekly cash prizes of up to $5,000.<\/p>\n The strategy appears to pay off. Smoothie King\u2019s spin-to-win style games generated more than 2 million plays and lifted loyalty sign-ups by more than 40% in their first three months, according to PAR Technology, which built the platform. The games also helped bring back lapsed customers without relying on deep discounts.<\/p>\n