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Burger King\u2019s kids\u2019 meals are all the rage \u2014 and not only with kids. Sales of the King Jr. meal jumped 40% year over year last quarter, reaching their highest level in a decade, according to Restaurant Business<\/a>.<\/p>\n The chain credits upgraded chicken nuggets, with sales up 35%, and a themed tie-in with the anime series Dragon Ball Super. But Burger King President Tom Curtis admits more adults are ordering the meals than he\u2019s seen before. \u201cWe are definitely seeing more adults saying that\u2019s their way to a smaller portion,\u201d he says. <\/p>\n Adults have long ordered kids\u2019 meals for the smaller portions and perceived value, but the trend seems to be growing. Circana data shows adult kids\u2019 meal orders up 28% since 2019, and Technomic finds six in 10 kids\u2019 meal orders happen with no kids present. Curtis can\u2019t say for sure whether weight-loss drugs are fueling the Burger King kids\u2019 meal surge.<\/p>\n The shift comes during a strong year for the chain, with U.S. same-store sales up 8.4% last quarter. Now Burger King is rethinking the King Jr. meal to serve both audiences. \u201cWe need to figure out what that looks like so we don\u2019t alienate either side,\u201d Curtis says.<\/p>\n