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Writing and editing are the most common uses of AI among U.S. workers. In Gallup\u2019s May 2026 survey<\/a>, 51% of workplace AI users said they used the technology for those purposes.<\/p>\n Now the CEO of $15 billion<\/a> GoDaddy, the world\u2019s largest domain name provider<\/a>, is pushing back against those popular use cases. In a new interview with Business Insider<\/a>, GoDaddy CEO Aman Bhutani said he won\u2019t outsource his writing to AI, and he has little patience for employees who send him AI-written work.<\/p>\n \u201cIf somebody sends me a document and I can tell pretty quickly it was written by AI, I don\u2019t read it,\u201d Bhutani said in the interview. \u201cBecause if the person couldn\u2019t take the time to write it, then I definitely shouldn\u2019t take the time to read it.\u201d<\/p>\n Bhutani said there is a difference between using AI for clarification and letting it completely take over the writing. Workers can turn to the technology to better understand an unfamiliar word or phrase, but they must be able to turn their own ideas into a clear narrative, he said.<\/p>\n Turning ideas into compelling narratives is a critical skill, Bhutani added. Employees who write documents on their own are continuously practicing \u201cthe art of iteration,\u201d or refining their written work and improving over time.<\/p>\n \u201cWhat I\u2019m really looking for is: What was the original observation? What was the original hypothesis, and what got you interested in this idea? Why do you think it matters? Right?\u201d he said. \u201cBecause AI only knows what the internet already knows. It doesn\u2019t know what we know deep inside us, and there are ideas coming from us all the time.\u201d<\/p>\n Bhutani looks for a few tells when reading someone\u2019s work. He notes that many of his colleagues speak English as a second language, so he is suspicious if they submit unusually polished prose.<\/p>\n Length can also raise a red flag. Some pieces run too long, while others are short but written in a recognizable \u201cpunchy and clear\u201d tone that marks AI.<\/p>\n Researchers<\/a> at Florida State University have found that common words such as \u201cdelve,\u201d \u201cintricate,\u201d \u201crealm\u201d and \u201cunderscore\u201d can be signs that AI wrote a block of text, especially when these keywords appear repeatedly.<\/p>\n AI also has some common stylistic habits. For example, it offers repeated contrast formulas: \u201cIt\u2019s not just X \u2014 it\u2019s Y.\u201d It also relies on flowery metaphors, such as describing a subject as an \u201cintricate tapestry.\u201d<\/p>\n AI additionally yields perfect grammar and a plethora of em dashes. It provides an overly uniform structure, with similarly sized sections, repeated lists and conclusions that restate the introduction. It also generates inflated language, with grand claims and elaborate wording.<\/p>\n However, those clues alone aren\u2019t proof that AI wrote a piece of text. AI detection tools like Turnitin can misidentify human writing. Turnitin advises<\/a> against using its results alone to take action against a writer.<\/p>\n<\/p><\/div>\n Writing and editing are the most common uses of AI among U.S. workers. In Gallup\u2019s May 2026 survey<\/a>, 51% of workplace AI users said they used the technology for those purposes.<\/p>\n Now the CEO of $15 billion<\/a> GoDaddy, the world\u2019s largest domain name provider<\/a>, is pushing back against those popular use cases. In a new interview with Business Insider<\/a>, GoDaddy CEO Aman Bhutani said he won\u2019t outsource his writing to AI, and he has little patience for employees who send him AI-written work.<\/p>\n \u201cIf somebody sends me a document and I can tell pretty quickly it was written by AI, I don\u2019t read it,\u201d Bhutani said in the interview. \u201cBecause if the person couldn\u2019t take the time to write it, then I definitely shouldn\u2019t take the time to read it.\u201d<\/p>\n<\/p><\/div>\nHow Bhutani detects AI-written text<\/h2>\n
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