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After moving to San Diego in 2020, AJ Miller couldn\u2019t find the East Coast-style pizza he grew up on, so he taught himself to make New Haven-style \u201capizza.\u201d He sets his home oven to its 550-degree max, bakes on a heavy steel plate and finishes the pies under the broiler. \u201cIt took a couple years to really perfect my craft,\u201d he told the California Post<\/a>.<\/p>\n He didn\u2019t realize how much this craft would pay off. This past summer, Miller was laid off from his marketing job and had to scramble to make ends meet. He started Echo Apizza out of his Ocean Beach apartment with a text list of about 75 customers. Word spread quickly and so did his list. More than 3,500 people now vie for the just 15 orders he makes a week. The 15-inch pies sell out in less than 30 seconds and cost $25 to $30 each.<\/p>\n The only obstacle Miller faces is keeping up with demand, but scarcity is sort of his secret sauce. \u201cI think people do like what they can\u2019t get,\u201d he said.<\/p>\n<\/p><\/div>\n After moving to San Diego in 2020, AJ Miller couldn\u2019t find the East Coast-style pizza he grew up on, so he taught himself to make New Haven-style \u201capizza.\u201d He sets his home oven to its 550-degree max, bakes on a heavy steel plate and finishes the pies under the broiler. \u201cIt took a couple years to really perfect my craft,\u201d he told the California Post<\/a>.<\/p>\n He didn\u2019t realize how much this craft would pay off. This past summer, Miller was laid off from his marketing job and had to scramble to make ends meet. He started Echo Apizza out of his Ocean Beach apartment with a text list of about 75 customers. Word spread quickly and so did his list. More than 3,500 people now vie for the just 15 orders he makes a week. The 15-inch pies sell out in less than 30 seconds and cost $25 to $30 each.<\/p>\n The only obstacle Miller faces is keeping up with demand, but scarcity is sort of his secret sauce. \u201cI think people do like what they can\u2019t get,\u201d he said.<\/p>\n<\/p><\/div>\n