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Whoop, the consumer technology company making screenless fitness bands, wants to track more than just your heart rate.\u00a0<\/p>\n
The fitness tracker company launched a social network this week called Whoop Humans, and claims in a recent press release<\/a> that the feature is \u201cthe most verifiably human social network.\u201d<\/p>\n \u201cIn a world that\u2019s becoming increasingly artificial, we\u2019re building something deeply human,\u201d said Will Ahmed, founder and CEO of Whoop, in the press release. \u201cEvery account represents a real person with a verified heartbeat. They have real goals, challenges, and achievements. That\u2019s what makes Whoop Humans different, and it\u2019s a big area of investment for us.\u201d<\/p>\n Here\u2019s how it works: Whoop members can follow friends, family and other Whoop-wearing people on the wearable\u2019s accompanying app. They can share workout, sleep and recovery milestones in posts. Members can write comments and express reactions within the app.\u00a0<\/p>\n Whoop designed the network to help customers cheer on each other\u2019s progress and check in with each other if the data is concerning.\u00a0<\/p>\n Whoop Humans rolled out earlier this week on the app. It\u2019s all up to the user if they want to participate.\u00a0<\/p>\n Whoop member Mika Bublitz said that the social network allows members to give their friends a boost.\u00a0<\/p>\n \u201cSometimes people don\u2019t tell you when they\u2019re not feeling their best,\u201d Bublitz said in the press release. \u201cIf I see a friend\u2019s Recovery is low, I can check in and say, \u2018Hey, it\u2019s okay to take it easy today.\u2019 That\u2019s what I like about Whoop Humans. It gives us another way to look out for each other.\u201d<\/p>\n Whoop\u2019s fitness bands have become popular. According to the company<\/a>, more than three million members are part of Whoop\u2019s network and own a wearable. The press release adds that members open the Whoop app more than eight times per day, an indicator of the app\u2019s popularity among people who own a Whoop device.\u00a0<\/p>\n Whoop sells annual memberships<\/a> ranging from $199 to $359, each bundled with a wrist-worn fitness tracker. The device monitors sleep, heart rate and stress, with the aim of helping users improve their health and athletic performance. Its battery lasts two weeks on a single charge.<\/p>\n Ahmed has been building the company for 14 years.\u00a0<\/p>\n \u201cIt took a very long time to be an overnight success,\u201d he said in an interview<\/a> on the All-In Podcast<\/a> last month. \u201cIt took about 12 years for us to get to a million members, and then another 18 months or so to two million, about six months to three million. We expect to end the year around four million members.\u201d<\/p>\n Research published<\/a> by Whoop last year in the journal Sensors<\/a> found that people who wore the Whoop wearable every day clocked in more than 90 additional minutes of exercise per week. Daily wearers also logged about 20 extra minutes of sleep per night, or over two extra hours of sleep per week. The study analyzed 12 weeks of data from nearly 12,000 Whoop members.\u00a0<\/p>\n Whoop faces competition from Google, which released a screenless wearable earlier this year for $100 called the Fitbit Air<\/a>. Apple is also reportedly developing a similar screenless device.\u00a0<\/p>\n<\/p><\/div>\n Whoop, the consumer technology company making screenless fitness bands, wants to track more than just your heart rate.\u00a0<\/p>\n The fitness tracker company launched a social network this week called Whoop Humans, and claims in a recent press release<\/a> that the feature is \u201cthe most verifiably human social network.\u201d<\/p>\n \u201cIn a world that\u2019s becoming increasingly artificial, we\u2019re building something deeply human,\u201d said Will Ahmed, founder and CEO of Whoop, in the press release. \u201cEvery account represents a real person with a verified heartbeat. They have real goals, challenges, and achievements. That\u2019s what makes Whoop Humans different, and it\u2019s a big area of investment for us.\u201d<\/p>\n<\/p><\/div>\nWhat is Whoop?\u00a0<\/h2>\n
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