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Soon you\u2019ll have fewer opportunities to buy Glossier products from a physical storefront.<\/p>\n<\/div>\n
The beauty brand is closing nine of its 12 stores over the next two and a half years as part of a new strategic overhaul. Only three stores will remain\u2014the flagship locations in New York, Los Angeles, and London.\u00a0<\/p>\n
This downsizing is being implemented by Colin Walsh, Glossier\u2019s new chief executive, who joined the beauty company in October 2025. <\/p>\n
The announcement of this plan occurs after he has already laid off<\/a> around one-third of Glossier\u2019s total workforce and canceled previously planned<\/a> product launches.<\/p>\n<\/div>\n Walsh is looking to restore the brand to its glory days, starting with a clean slate. He told The Business of Fashion<\/em> that the closures are necessary<\/a> in order to focus on a \u201ctrue expression of where this brand has been and where it needs to go.\u201d\u00a0<\/p>\n More spotlight will be shined on the brand\u2019s hero products as seen with Glossier You<\/a> and its \u201cYou Smell Good<\/a>\u201d campaign launched last month, a Glossier spokesperson told Fast Company<\/em>.\u00a0<\/p>\n Founded by Emily Weiss in 2014, Glossier began online with a direct-to-consumer (DTC) model before opening its first physical showroom<\/a> in 2016. The brand became a big hit with millennial consumers at a time when online retail was exploding. <\/p>\n<\/div>\n