\n<\/p>\n
AI tools and social media hacks get most of the marketing attention, but a new study shows there\u2019s serious ROI in sitting down and writing a good old-fashioned book filled with your expertise. Published authors can charge 37% more for their time \u2014 $345 per hour versus $251 for non-authors, according to a survey of 150 U.S. professionals<\/a>. And 89% of people said they trust content more when it comes from a book author.<\/p>\n Among consultants and advisors, published authors got the job anywhere from 52% to 67% of the time, depending on the field, compared to 33% to 48% for non-authors.<\/p>\n The credibility boost shows up beyond the bookshelf. LinkedIn headlines with \u201cPublished Author\u201d tested better 62% of the time. Articles by book authors were trusted nearly 8 times as much as blog posts by non-authors. \u201cIf you\u2019re an entrepreneur without a book, you\u2019re not just less credible\u2014you\u2019re almost invisible,\u201d says Anna David, founder of hybrid book publisher Legacy Launch Pad Publishing<\/a>.<\/p>\n<\/p><\/div>\n AI tools and social media hacks get most of the marketing attention, but a new study shows there\u2019s serious ROI in sitting down and writing a good old-fashioned book filled with your expertise. Published authors can charge 37% more for their time \u2014 $345 per hour versus $251 for non-authors, according to a survey of 150 U.S. professionals<\/a>. And 89% of people said they trust content more when it comes from a book author.<\/p>\n Among consultants and advisors, published authors got the job anywhere from 52% to 67% of the time, depending on the field, compared to 33% to 48% for non-authors.<\/p>\n The credibility boost shows up beyond the bookshelf. LinkedIn headlines with \u201cPublished Author\u201d tested better 62% of the time. Articles by book authors were trusted nearly 8 times as much as blog posts by non-authors. \u201cIf you\u2019re an entrepreneur without a book, you\u2019re not just less credible\u2014you\u2019re almost invisible,\u201d says Anna David, founder of hybrid book publisher Legacy Launch Pad Publishing<\/a>.<\/p>\n<\/p><\/div>\n