{"id":9571,"date":"2026-03-27T15:52:32","date_gmt":"2026-03-27T15:52:32","guid":{"rendered":"https:\/\/wildgreenquest.com\/?p=9571"},"modified":"2026-03-27T15:52:32","modified_gmt":"2026-03-27T15:52:32","slug":"sephora-and-benefit-cosmetics-are-under-fire-for-marketing-tactics-using-very-young-micro-influencers","status":"publish","type":"post","link":"https:\/\/wildgreenquest.com\/?p=9571","title":{"rendered":"Sephora and Benefit Cosmetics are under fire for marketing tactics using &#8216;very young micro-influencers&#8217;"},"content":{"rendered":"<p><br \/>\n<br \/><\/p>\n<div data-testid=\"content-chunk\">\n<p>It\u2019s no secret that children and adolescents have a lot more eyes on them these days thanks to everything from social media to cameras in everyone\u2019s pockets.\u00a0<\/p>\n<\/div>\n<div data-testid=\"content-chunk\">\n<p>This experience (along with encouragement from brands such as Disney) has created space for young people to mimic adults, embracing cosmetics and anti-aging creams.\u00a0<\/p>\n<p>Now, Italy\u2019s consumer protection regulator says it is looking into the marketing strategies of some of the main contributors to this phenomenon: beauty companies. <\/p>\n<p>The country\u2019s Competition Authority (AGCM) has <a rel=\"nofollow\" href=\"https:\/\/en.agcm.it\/en\/media\/press-releases\/2026\/3\/PS13110\">launched two investigations<\/a> into Sephora and Benefit Cosmetics for allegedly failing to clearly indicate that their products are not for children or adolescents. <\/p>\n<\/div>\n<div data-testid=\"content-chunk\">\n<p>Instead, it raises concerns that both brands have \u201cunfair commercial practices\u201d that encourage children to compulsively buy everything from anti-aging creams to serums.\u00a0<\/p>\n<p>Sephora and Benefit Cosmetics are both owned by LVMH, the French luxury conglomerate.<\/p>\n<p>\u201cThe investigations were opened over concerns that important information\u2014such as warnings and precautions for cosmetics not intended for, or tested on, minors\u2014may have been omitted or presented in a misleading manner,\u201d the AGCM states. <\/p>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/www.fastcompany.com\/91517525\/sephora-and-benefit-cosmetics-are-under-fire-for-marketing-tactics-using-very-young-micro-influencers\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s no secret that children and adolescents have a lot more eyes on them these days thanks to everything from social media to cameras in everyone\u2019s pockets.\u00a0 This experience (along with encouragement from brands such as Disney) has created space for young people to mimic adults, embracing cosmetics and anti-aging creams.\u00a0 Now, Italy\u2019s consumer protection<\/p>\n","protected":false},"author":1,"featured_media":9572,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37],"tags":[],"class_list":{"0":"post-9571","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-brand-spotlights"},"_links":{"self":[{"href":"https:\/\/wildgreenquest.com\/index.php?rest_route=\/wp\/v2\/posts\/9571","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wildgreenquest.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wildgreenquest.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wildgreenquest.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wildgreenquest.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=9571"}],"version-history":[{"count":0,"href":"https:\/\/wildgreenquest.com\/index.php?rest_route=\/wp\/v2\/posts\/9571\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wildgreenquest.com\/index.php?rest_route=\/wp\/v2\/media\/9572"}],"wp:attachment":[{"href":"https:\/\/wildgreenquest.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=9571"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wildgreenquest.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=9571"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wildgreenquest.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=9571"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}