{"id":9697,"date":"2026-03-30T11:24:27","date_gmt":"2026-03-30T11:24:27","guid":{"rendered":"https:\/\/wildgreenquest.com\/?p=9697"},"modified":"2026-03-30T11:24:27","modified_gmt":"2026-03-30T11:24:27","slug":"see-emma-chamberlains-new-west-elm-collection","status":"publish","type":"post","link":"https:\/\/wildgreenquest.com\/?p=9697","title":{"rendered":"See Emma Chamberlain\u2019s new West Elm collection"},"content":{"rendered":"<p><br \/>\n<\/p>\n<div data-testid=\"content-chunk\">\n<p>There\u2019s a pigeon pitcher on the dining table. A large burl wood button mounted on the wall as art. A doormat in the shape of an apple.<\/p>\n<\/div>\n<div data-testid=\"content-chunk\">\n<p>Emma Chamberlain, one of Gen Z\u2019s most influential tastemakers, has designed a 100-piece collection for West Elm that spans furniture, textiles, and decor. It\u2019s full of elegant pieces including a velvet sofa, a round wooden dining table, and cabinets wrapped in cream lacquer. But woven into this lush aesthetic are kitschy little details meant to feel like thrift shop finds. It\u2019s a collaboration that offers a glimpse into what today\u2019s twenty-somethings are looking for as they outfit their first homes.<\/p>\n<figure class=\"wp-block-image size-large\"><video playsinline=\"\" muted=\"\" loop=\"\" autoplay=\"\"><source src=\"https:\/\/images.fastcompany.com\/image\/upload\/q_auto,c_fit,w_1024\/wp-cms-2\/2026\/03\/g-91517296-west-elm-emma-chamberlain.webm\"\/><source src=\"https:\/\/images.fastcompany.com\/image\/upload\/q_auto,c_fit,w_1024\/wp-cms-2\/2026\/03\/g-91517296-west-elm-emma-chamberlain.mp4\"\/><\/video><figcaption class=\"wp-element-caption\">[Images: West Elm]<\/figcaption><\/figure>\n<p>Three years ago, when Chamberlain was 21, she opened her Los Angeles home to <a rel=\"nofollow\" href=\"https:\/\/www.architecturaldigest.com\/story\/emma-chamberlains-los-angeles-home\"><em>Architectural Digest<\/em><\/a>, and West Elm\u2019s team took note. The space had elements of the West Elm aesthetic\u2014nods toward mid-century and Scandinavian style\u2014but the house was also distinct. There were unexpected pieces, like a <a rel=\"nofollow\" href=\"https:\/\/www.thefutureperfect.com\/product\/mirrors\/ultrafragola-mirror-lamp\/\" target=\"_blank\" rel=\"noreferrer noopener\">chandelier made of acrylic chain links<\/a>, and a <a rel=\"nofollow\" href=\"https:\/\/www.thefutureperfect.com\/product\/mirrors\/ultrafragola-mirror-lamp\/\">groovy 1970s inspired mirror<\/a>. It was hard to simply categorize whether the look was minimalist or maximalist, futuristic or retro. <\/p>\n<p>\u201cMy approach to home decorating is inherently eclectic,\u201d Chamberlain tells <em>Fast Company<\/em>. \u201cRather than choosing pieces based on what should go together, I choose what feels right to me, mixing styles and eras to create a space that feels unique.\u201d<\/p>\n<\/div>\n<div data-testid=\"content-chunk\">\n<p>When Day Kornbluth, West Elm\u2019s President, saw the pictures of Chamberlain\u2019s house, she immediately wanted to collaborate with her. She felt that Chamberlain\u2019s aesthetic would appeal to a new generation of consumers who are just beginning to create their homes. But on a personal level, she wanted to get a glimpse into Chamberlain\u2019s personal creative process, to see how she arrives at a look that feels so fresh. <\/p>\n<figure class=\"wp-block-image size-large\"><figcaption class=\"wp-element-caption\">[Photo: West Elm]<\/figcaption><\/figure>\n<p>\u201cFor many tastemakers in our culture, the home is a secret obsession,\u201d Kornbluth. \u201cThey have a private, creative process to create their spaces. As a home brand, we have this enormous privilege of getting a glimpse into how our collaborators create.\u201d<\/p>\n<p>West Elm reached out, and Chamberlain said yes. This came as as surprise to Kornbluth, since Chamberlain\u2019s life is packed. She first rose to prominence as a YouTube creator in her mid-teens, building a following on the strength of her candid, self-deprecating persona. She has since expanded into fashion\u2014becoming a recurring presence at Paris Fashion Week and a face of Louis Vuitton\u2014and launched Chamberlain Coffee, a thriving business. Home, though, had always been a quieter personal pursuit, but one she has been itching to explore. \u201cIt turns out, she had a lot to say about the home,\u201d Kornbluth says.<\/p>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/www.fastcompany.com\/91517296\/see-emma-chamberlain-west-elm-collection\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>There\u2019s a pigeon pitcher on the dining table. A large burl wood button mounted on the wall as art. A doormat in the shape of an apple. Emma Chamberlain, one of Gen Z\u2019s most influential tastemakers, has designed a 100-piece collection for West Elm that spans furniture, textiles, and decor. It\u2019s full of elegant pieces<\/p>\n","protected":false},"author":1,"featured_media":9698,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37],"tags":[],"class_list":{"0":"post-9697","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-brand-spotlights"},"_links":{"self":[{"href":"https:\/\/wildgreenquest.com\/index.php?rest_route=\/wp\/v2\/posts\/9697","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wildgreenquest.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wildgreenquest.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wildgreenquest.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wildgreenquest.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=9697"}],"version-history":[{"count":0,"href":"https:\/\/wildgreenquest.com\/index.php?rest_route=\/wp\/v2\/posts\/9697\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wildgreenquest.com\/index.php?rest_route=\/wp\/v2\/media\/9698"}],"wp:attachment":[{"href":"https:\/\/wildgreenquest.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=9697"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wildgreenquest.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=9697"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wildgreenquest.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=9697"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}