Author: wildgreenquest@gmail.com

The call comes on a Tuesday morning. Taiwan Strait tensions have escalated overnight. Markets are already moving. Your CFO is on one line, your General Counsel on another. By the time you’ve hung up, your head of communications is in the doorway. Most CEOs have planned and prepared for this moment. In my work running a global communications firm, I’ve been part of the war-gaming sessions. But I’d contend that most leaders aren’t ready for it. Not because they haven’t been paying attention to geopolitics—they have. But because their teams have been assessing the Taiwan risk through a single lens:…

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Updated April 14, 2026 03:08AMStephanie Pearson knows a good hike. She’s scouted hundreds of trails all over the world for her best-selling book 100 Hikes of a Lifetime. The sequel, 100 Hikes of a Lifetime U.S.A., is out now (published April 7) and features the most scenic trails, day hikes, and pilgrimage treks across the country.The National Geographic explorer and longtime Outside contributor has spent decades hiking and reporting from all over the world, from Himalayan peaks and the remote Falklands Islands, to closer to home in Minnesota. In her latest book, she spotlights unforgettable journeys you don’t need a passport to…

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Google’s sustainability webpage once specifically mentioned the company’s goal to reach net-zero emissions by 2030, and included a subpage titled “operating sustainably.” But that pledge has disappeared from the main page, which now highlights the company’s commitment to artificial intelligence. The subpage was renamed “our operations.” Google maintains that it is still aiming for a 2030 goal, though executives have acknowledged that the growth of AI makes it challenging. Still, the change to the sustainability page is an example of how tech companies are being a bit quieter about their climate goals as they expand their use of AI. The explosive…

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Published April 14, 2026 03:01AMThe running shoe store is an overwhelming place these days. What used to be a fairly clear delineation between categories (do you want road running shoes or trail running shoes?) has morphed into a dizzying array of hyper-specific footwear, from “gravel” running shoes to carbon-plated trail running super shoes.This year, Reebok took it a step further with the FloatZig Tread, a running shoe built specifically for the treadmill. As someone who finds herself unwillingly trapped on a treadmill during the coldest winter months, I was actually thrilled by the idea of a shoe that could maybe…

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In the Cow Hollow neighborhood of San Francisco, at the corner of Union and Webster Streets, sits a small gift shop that many visitors might stroll past. The Andon Market doesn’t have the widest assortment of products, favoring the open spaces you’d be more likely to find in an Apple store. And on its opening day, the store’s manager neglected to schedule any workers to open the doors. That kind of mistake would embarrass most founders. Andon Market’s founder felt no shame. It found, the founder felt nothing at all. The store was conceived and launched by artificial intelligence. Welcome…

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Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. For entrepreneurs who are already stretched thin managing day-to-day operations, finding time to research equities and build a thoughtful portfolio can feel impossible. That’s where Sterling Stock Picker comes in.Sterling Stock Picker (SSP) is an award-winning investing platform designed to take the guesswork out of the stock market. It recently won a SaaS Award for outperforming market averages, and with more than 1,000…

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Published April 14, 2026 03:21AMThe screech of crampons on aluminum echoes across the cattle pasture, prompting two cows to cast bewildered glances in my direction. In front of me, Andy Pemberton, the cows’ owner, teeters on a horizontal metal ladder suspended 25 feet between two wooden picnic tables. Pemberton, 58, bounces slightly as he takes each meticulous step. He is clad in a pair of high-altitude expedition boots, a thick mountaineering parka, and a plastic climbing helmet. It’s the same gear that, a month from now, he will wear on the slopes of Mount Everest.“I’m trying to teach myself to…

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Opinions expressed by Entrepreneur contributors are their own. Key Takeaways Growth advantages can quickly become liabilities when customers exit faster than expected. Fixed costs don’t vanish — they become more painful as users leave. A lot of leaders talk about economies of scale and network effects. It’s a clean story: more people means better unit economics, you amortize fixed costs and the system feels stronger. But there’s a version of that story that people avoid.The same advantages that make a business model favorable can also flip when people start leaving. And if you don’t plan for that, you can wake…

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After attending a five-day intensive meditation program with friends in 2018, Michael Kirban started meditating twice a day. “I found it energizing,” Kirban, the cofounder and executive chairman of coconut water company Vita Coco, tells Fast Company. “I used to get that afternoon slump and reach for coffee, but the meditation really helped.” Kirban would step away from his desk and set a 20-minute timer. “Over time, I got so annoyed by the bell that would bring me out of [the meditation] that I just stopped setting it.” But what started as a brief meditation practice daily morphed into what’s…

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