Author: wildgreenquest@gmail.com

Opinions expressed by Entrepreneur contributors are their own. Key Takeaways Even a little bit of PR can go a long way. This is especially true for smaller geographies: medium-large cities, neighborhoods in metropoles and smaller countries where the competitive field is thinner. Brand name and geographic association have a major influence. AI systems appear to connect businesses to queries more easily when the name itself signals a location. Not every local industry is recommended in the same way. In some sectors, structured presence appears to matter more. In others, place association matters more. Dual-language content is a must for non-English…

Do you have a question about Mount Everest, Nepal, or adventuring in the Himalayas? Drop your inquiry in the comments section of this post. Ben Ayers, who is stationed at Everest Base Camp, will write you an honest answer. Ben Ayers is once again stationed at Mount Everest Base Camp (Photo: Outside)Published May 13, 2026 02:16PMThis spring, we are once again stationed at Mount Everest Base Camp to report on the climbing season on the world’s highest peak. Our longtime Everest reporter, Ben Ayers, is living out of a tent at 17,500 feet, and rubbing elbows with the climbers, expedition…

As the weather gets warmer, 7-Eleven is readying for the summer with discounted prices, cold drinks, and loyalty rewards. Leading up to Slurpee Day on July 11 (or 7/11), the convenience store chain will roll out a “Slurpee Drink Happy Hour,” offering large Slurpees for just a dollar. The catch? The program is only open to those enrolled in 7-Eleven’s loyalty programs: 7Rewards and Speedy Rewards. Introduced in 1966 by 7-Eleven, the Slurpee is one of the company’s hero products, offering buyers a frozen and sometimes colorful carbonated drink. For those wishing to cash in on the summer promotion, it…

Opinions expressed by Entrepreneur contributors are their own. Key Takeaways Most CMO hires are set up to fail before day one. The root cause isn’t about talent or market conditions; it’s about early role ambiguity. Successful CMO tenures depend on explicit upfront agreement on three things: what success means, the time horizon for evaluation and what authority the CMO actually has versus the CEO. Before hiring, CEOs should write down and rank the three most important outcomes they expect from marketing in the next 18 months, along with what they’ll stop doing to give the CMO authority to execute. The…

Published May 13, 2026 02:23PMShelley Johannesen knew how she wanted to spend her time on Earth: climbing mountains and making friends. That was the motto of the adventure guiding company she led with her partner, Dave Ashley.It’s also what Johannsen was doing the day she died. On May 11, Johannesen was descending 27,838-foot Makalu in Nepal when she was struck and killed by an avalanche. The slide severely injured one of her climbing guides, Tawa Sherpa. Ashley, 51, who was also descending the peak, watched the ordeal unfold. “We could see their rope just hanging there, severed,” Ashley told Outside.…

Apple iPhone 17Getty ImagesUpdate May 13: this post, first published on Monday, May 11, has been updated with additional detail about encrypted messaging, the key upgrade in the release and features specific to users in the EU.The latest iPhone update is now available, following weeks of beta releases, and a last-minute, unexpected second release candidate (details here). That second RC could have meant a later general release, but no, here it is, right on schedule. Here’s all you need to know about the new features and compatibility.ForbesHere’s Why There’s No iPhone 18 This Year, New Report ClaimsBy David PhelanWhich iPhones…

Kevin Warsh vowed to embark on “regime change” at the Federal Reserve — and now he’ll get his chance. The Senate confirmed Warsh as the next Fed chair today in a 54-45 vote, with the Wall Street veteran set to replace Jerome Powell on May 15, according to The New York Times. Warsh inherits a challenging economic landscape. Rising energy prices from the Iran conflict have pushed inflation sharply higher, weakening the case for interest rate cuts that seemed likely earlier this year. Investors had largely ruled out rate cuts for 2026, and expectations have now shifted toward the potential…

A routine descent in Utah’s San Rafael Swell turned into a nightmare when a specialized anchor gave way. Miraculously, both the 33-year-old canyoneer and his canine companion walked away from the 30-foot drop.The man was canyoneering with his wife in Buckeyes Canyon, Utah, when he and his dog fellPublished May 13, 2026 02:35PMA man who was rappelling off a cliff inside a Utah canyon was injured in a terrifying fall when his anchor system failed. When rescuers reached the victim, they discovered he was accompanied by an unusual climbing buddy—his pet poodle strapped to his chest.Remarkably, both the man and his…

LinkedIn on Wednesday joined what’s become a near-daily drumbeat of layoff announcements among tech companies. The Microsoft-owned company will reportedly eliminate about 5% of its headcount, which might total roughly 875 employees based on the latest headcount estimate. The cuts are part of a broader reorganization, as LinkedIn CEO Daniel Shapero detailed in an internal memo to staff. As has been true among several other tech companies recently, Shapero didn’t specifically mention AI as a reason for the layoffs in his missive sent at 7 a.m. Pacific. Rather, he emphasized a shifting landscape, according to the text of his memo…

Teaching the body to manufacture “designer” antibodies from a tiny pool of edited stem cells could turn today’s short‑lived antibody infusions into a one‑time treatment that can be boosted for years.Image by MagnificAntibody drugs play a critical role in treating chronic infections, cancer and other persistent diseases, but their effects are short-lived. Patients require repeated infusions to maintain protection. A recent study introduces an alternative: rather than administering antibodies repeatedly, this method enables the body to produce its own supply for extended periods.The study, published in the journal Science, edited a small number of blood-forming cells in mice so that…