Author: wildgreenquest@gmail.com

Opinions expressed by Entrepreneur contributors are their own. Key Takeaways A flat, AI-generated talking head can earn a view without ever earning trust. Faking a customer or owner can cost far more than a film crew, and you may not even own the result. Give every story an arc, then film the life your people describe, not just the interview. Last month, I stood in a breakout room at a franchise conference and played three videos for a small group of brand leaders. The first was an AI-generated ad: a woman with perfect abs, a glowing bottle of juice, four…

A 30-year-old climber free soloing Whitehorse Ledge in New Hampshire was evacuated from a 500-foot slab by nine volunteer rescuers and state officials.Volunteer climbers rescued a man from New Hampshire’s Whitehorse Ledge on October 25, after he climbed roughly 500 feet without a rope (Photo: New Hampshire Fish and Game/Courtesy)Published October 27, 2026 10:40AMA 30-year-old climber named William Carron was free soloing a route called Sliding Board on New Hampshire’s Whitehorse Ledge on October 25 when he had to stop. Nearly 500 feet above the ground, he no longer felt comfortable climbing up or down. The incident sparked a dramatic…

Updated October 27, 2026 10:11AMMy favorite scene from the new adventure film Nobody & Goliath involves cigarettes. Having completed most of the gargantuan Goliath Traverse in California’s Sierra Nevada—a 32-mile ridgeline that passes over 60 summits—rock climbers Tanner Wanish and Michael Vaill are dizzy with exhaustion. They’ve spent the past eight days climbing in the no-fall zone. They’ve gone long stretches of the trip without water or food. To celebrate almost being done, Wanish and Vaill spark up a couple of lung darts and puff away at 12,000 feet, giggling and backslapping like a couple of high schoolers. “We were just…

Published October 27, 2026 08:01AMImagine not only enduring a long-haul flight, but then having to compete physically soon after you land. Top athletes have no time for jet lag symptoms, such as extreme fatigue, headaches, insomnia and gastrointestinal issues. They have more important things to do, like scaling mountains or qualifying for the Olympics. Two recent research reviews focusing on how jet lag impacts athletic performance outline how jumping three or more time zones during extended east- or westbound travel disrupts the body’s internal clock. Current Sleep Medicine Reports says transatlantic travel exposes athletes to stressors like prolonged inactivity and…

Published October 27, 2026 07:21AMWhat to know: This guide includes the 15 best unisex and women’s snowboards, narrowed down from a crop of over 100 snowboards (44 from this year) ridden by expert testers in the Sierra, Wasatch, and Rockies. The overall favorite is the unisex Salomon Highpath for its versatile, stable ride with tons of pop. In women’s specific shapes, our test crew was most amped on the CAPiTA Artemis, an all-mountain freeride charger that loves to straightline. Whether you’re an intermediate poking into the park or a veteran freerider straightlining a technical face, having the right snowboard under…

Published October 27, 2026 03:06AMIt’s more fun for everyone when a study works. I love writing about research suggesting that, say, drinking beet juice or zapping your brain with electricity or simply smiling will make you faster. But this weakness—which, to be fair, I share with just about everyone—has a cost. If I only write about positive studies, we get the impression that pretty much everything works. Ten scientists might study a new supplement, and nine of them find it doesn’t work, but if we only read about the tenth study, we assume the new supplement is awesome. This is…

Opinions expressed by Entrepreneur contributors are their own. Key Takeaways The greatest value of data is the ability to understand, predict and influence behavior. When prediction becomes influence, people can be steered while believing they’re choosing freely. Leaders must decide where persuasion ends and manipulation begins. The same tools used to improve engagement can also cross ethical lines. Entrepreneurs should prioritize transparent, secure and accountable AI systems with clear permissions and verifiable actions to protect autonomy and build lasting trust. Most conversations about data focus on privacy. I believe that framing misses the larger issue. The real issue is autonomy.…

Opinions expressed by Entrepreneur contributors are their own. Key Takeaways A brilliant business idea doesn’t guarantee a viable business. Too many entrepreneurs invest in building products before proving customers actually need them. Define the customer and the expensive problem, conduct customer interviews that could prove you wrong, map the alternatives, and test the smallest credible offer. Test willingness to pay before perfecting features, define success and failure before running the test, evaluate the cost of acquisition and implementation, and know when to pivot, pause or proceed. Almost every entrepreneur I meet believes they have discovered something the market needs. They…

Key Takeaways Determined to create a peanut-butter based product, Lane connected with a supplier who had a proprietary ingredient. She pitched the concept to Target and had just a few months to raise money and get the brand on shelves. The founder looks forward to continued innovation — and emphasizes the value in a slower-growth approach. This as-told-to story is based on a conversation with Liz Lane, founder of plant-based peanut butter protein powder Scoops. The brand launched in Target in May and did $25,000 in sales in month one and $400,000 in sales last month. The piece has been…

Key Takeaways Megan Thee Stallion is the stage name of the three-time Grammy Award-winning rapper Megan Pete. At Entrepreneur’s Overcoming Impossible event, Pete said that her biggest mistake was being scared to ask questions about her contract. Now, if she doesn’t understand something, she asks about it. Before Megan Thee Stallion made it big and signed her first record deal, she thought that rappers made a tremendous amount of money. She saw the social media posts they made sporting new cars and fancy clothes. She couldn’t wait to become a rapper and take care of her whole family. However, the…