Author: wildgreenquest@gmail.com

Opinions expressed by Entrepreneur contributors are their own. Key Takeaways Putting my book on a Times Square billboard generated attention, press and congratulations — but it didn’t sell the books. The billboard only drove sales after the press turned it into a story. The ecosystem around promoting the book made the billboard an event, and that event boosted book sales. The biggest marketing mistake entrepreneurs make is believing the moment is the marketing. The moment is the catalyst. Marketing is everything you build before, around and after it. Ask yourself: What story are you creating around what you’ve made? Sales…

Opinions expressed by Entrepreneur contributors are their own. Key Takeaways Research beats volume. A few well-targeted, genuine pitches consistently outperform hundreds of generic emails. Give the recipient something useful first — a data point, insight or resource — before requesting anything. Keep pitches relevant and concise, and limit follow-ups to one meaningful reminder instead of repeated nudges. Gatekeepers can sort most pitches into a failure bucket from the preview line alone. Fixing what kills them costs less than most senders think. The email that finally made me write this piece arrived on a Tuesday morning. It congratulated me on an…

Opinions expressed by Entrepreneur contributors are their own. Key Takeaways We are conditioned to worship overnight successes, assuming industry leaders possess a secret ingredient, a genius intellect or massive venture capital. But talent in the startup world is vastly overrated. What truly separates successful founders is simple: They lack an “off switch.” Ignoring the applause, accepting the price tag, auditing the people around you, embracing the messy struggle and simply refusing to quit are the real keys to outlasting the friction. I hear it all the time from aspiring entrepreneurs. They look at industry leaders and assume those founders have…

Published July 29, 2026 04:11PMTen adults and one minor are hospitalized after eating wild mushrooms they foraged outside of Yellowstone National Park in Montana.On the evening of July 27, emergency personnel responded to a private home in Park County, Montana, which borders the park, where people were suffering from symptoms indicative of poisoning after they collected and ate wild mushrooms. Jon Ebelt, a spokesperson for the Montana Department of Health and Human Services (DPHHS), told Outside that as of this publication, all of the victims were still in the hospital, seven of whom were in serious condition. “Based on preliminary…

Opinions expressed by Entrepreneur contributors are their own. Key Takeaways Your team doesn’t need perfect certainty; they need consistent direction they can confidently act on. Silence creates uncertainty, but clear priorities give people confidence to keep moving forward. I wrote recently about the decisions that define you, the ones you make blind, with partial information and real stakes. That piece was about what happens inside the leader. This one is about what happens around the leader, because while you are wrestling with an uncertain call, your team is watching, waiting and drawing conclusions. Here is what three decades in wealth…

This game-changing program awards a Defender 130 and a financial donation to six nonprofits. Will your favorite charity win? Vote now! (Photo: Defender)Published July 29, 2026 11:11AMIf you want to find the true heroes out there, look no further than the submissions for the 2026 Defender Service Awards presented by CHASE. Now in its sixth year, the program honors the hardworking nonprofits that support communities in the most meaningful ways. These are the organizations out on the front lines doing mission-driven work like search and rescue, emergency food delivery, wildlife rehab, and more. Nonprofits from all over the United States…

Key Takeaways Chili’s parent company, Brinker International, is focusing on core restaurant tech upgrades before aggressively pursuing AI. Brinker International CIO Chris Caldwell recently said that the chain is “not all in” on AI, choosing to prioritize foundational systems instead. His investments over the past two years have gone into fixing basic issues that were degrading both customer and employee experience, such as better Wi-Fi, new tablets and new laptops. In a time when companies are touting ways they have used AI to streamline operations, one restaurant chain stands out. Instead of trying to apply AI, this chain has gone…

How do you design a wooden dory strong enough to handle Grand Canyon whitewater? If you’re Zarn, you start by crashing a lot of boats.Published July 29, 2026 11:43AMCricket Zarn couldn’t stop staring. Despite years as a river guide, she’d never seen a wooden boat in the Grand Canyon before—and yet here was one now, bobbing down the Colorado like it owned the place. Its old-school paint job caught the light, and the gorgeous arch of the bow sliced through ripples like skis through powder. The boat’s captain noticed the look on her face—he’d seen it before—and invited her to…

Opinions expressed by Entrepreneur contributors are their own. Key Takeaways If you’ve invested in building the right relationships before launching your solo agency, you almost certainly already know your first client. By asking for feedback from those in your network, instead of pitching and pushing to strangers, you will build exposure and find your first client. Understand that your first client is not truly yours until they’ve paid you. To start your solo agency, you need a clear ideal client profile (ICP) and a transformative ideal client journey (ICJ). These two, when combined, define your agency’s niche. But knowing your…

Bentonville ranks high on our top mountain bike towns in the U.S. But there’s more than bikes here. Our columnist Graham Averill takes us along to check out the public art, booming food scene, and more.Published July 29, 2026 01:30PMIs this the perfect town in America? It sure is close; it’s one of my top towns for mountain biking (ranked number 2 on my list) Bentonville is known for its unique take on trail access, which it blends witha progressive approach to public art. On top of that, they throw in a dash of incredible food. It’s an enticing combination…