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    Home»Brand Spotlights»The company behind Pokémon Go has an audacious plan to map the world
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    The company behind Pokémon Go has an audacious plan to map the world

    wildgreenquest@gmail.comBy wildgreenquest@gmail.comApril 8, 2026002 Mins Read
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    The robots are coming—and they’ll need a good map to get around, whether they’re delivering our packages, driving us around, or doing any of the myriad of other tasks robotic helpers may perform for us in the future.

    “Without spatial intelligence, your robot really can’t do what you want it to do,” says John Hanke, the former CEO of Niantic Spatial who transitioned into the role of the company’s executive chairman a week ago. “Your Roomba is operating just in your house. But as we’re about to start operating at city scale, we need these big, large-scale, shared, accurate representations of the world.”

    This week, Niantic is taking the next step towards building that map: The company is launching its new Scaniverse platform, which aims to give companies and individuals the tools to capture the world with phones, 360-degree cameras and drones, and then fuse that data into a massive 3D map that allows robots to navigate the world around us with centimeter-level accuracy.

    It’s a very different approach from the way companies like Google have traditionally approached the problem, as Hanke knows firsthand from having led Google’s mapping efforts two decades ago. “The problem with the Google approach, having lived it, is: You send all the cars out, capture all the streets,” Hanke says. “Then a new road gets built. Everything changes. You’re always behind. Your data is always stale. It’s always old. And it’s very capital-intensive.”

    And while an outdated map may be annoying to people, it’s all but worthless to a robot. “You want it to be a living map, not some static reconstruction,” Hanke says.

    [Image: Niantic]

    An app for enthusiasts becomes an enterprise platform

    Niantic came up with its bottoms-up, distributed approach to mapping when it was working on the popular mobile game Pokémon Go, and needed to turn real-life landmarks into virtual battlegrounds for its millions of players. When the company sold Pokémon Go a year ago and rebranded as Niantic Spatial, it doubled down on its 3D mapping efforts, striking deals with robotics companies and others to take advantage of its geospatial data. 

    The company’s new Scaniverse platform is based on an app for 3D enthusiasts the company acquired five years ago.



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