Author: wildgreenquest@gmail.com
When Bob’s Red Mill began in 1978, it was a flour company operated out of a literal red mill by one dedicated married couple. Since then, it’s grown into a grocery store staple with more than 200 products—and, along the way, its fascinating brand story has gotten lost amidst a sea of colorful, overwhelming packaging. To fix that, the company has spent three years on a full branding overhaul to bring all of its products back under one mill roof. Bob’s Red Mill began as the passion project of the late Bob and Charlee Moore, a husband and wife duo…
A new horror classic has been born, and once again, we have a story of relative unknowns striking it rich, making a fantastic film on a tiny budget that is paying off handsomely. The movie is Obsession, and it’s already one of the biggest success stories of the year.Obsession, written and directed by former YouTuber Curry Barker, starring relative unknowns Inde Navarrette and Michael Johnston, was reportedly made for a budget of just $750,000 to $1 million, almost unheard of in today’s Hollywood landscape. Word of mouth began to spread amid exceptionally positive reviews (double 94% Rotten Tomatoes scores from…
Investors might soon get a closer look at the financial details behind Elon Musk’s SpaceX. The rocket and satellite company, whose forthcoming initial public offering (IPO) is among the most-anticipated stock listings in years, could make its paperwork with the Securities and Exchange Commission (SEC) public as soon as this week, according to Bloomberg and other media outlets. Once its prospectus is public, anyone will be able to peruse closely guarded business metrics, such its historic revenue and profit, as well as SpaceX’s plans for future growth and its assessment of the broader marketplace in which it operates. The “risk…
Published May 18, 2026 03:57AMKey Takeaway: Joe Jackson, a longtime gear correspondent for Outside living in Ashland, Oregon, spent weeks testing gear storage solutions for mountain biking, car camping, and rafting before naming the Rux Duffel Box 75 L his choice for best overall. Joe has a very eclectic gear collection—ranging from vintage kayaks and skis to bleeding-edge recovery tools—brimming out of every usable corner of storage space in and around his 900 square foot home.Storage might be one of the least sexy categories in the outdoor world, but the best gear storage systems are actually the secret to doing…
Alberto Gimeno, CEO & Co-Founder at Invofox, helping 100+ software clients turn millions of documents into trusted data.Google recently announced the deprecation of multiple Gemini models, including Gemini 2.0 Flash and Flash-Lite, with shutdown dates as early as mid-2026. For teams running document processing in production, that wasn’t a headline more than it was an emergency.Within hours, engineering teams across industries scrambled to assess the damage. Prompts that had been fine-tuned over months suddenly produced different outputs. Extraction accuracy dropped. Validation rules that depended on specific response formats began throwing errors. Costs shifted as replacement models carried different pricing. And…
A new partnership lets travelers earn loyalty points simply by tracking outdoor activities like walking, jogging, and hiking on their phones.Published May 18, 2026 04:00AMLast weekend, I headed to a running, SUPing, and hiking adventure in Northern California. Being the managing video editor here at Outside, I vlogged the whole thing (which you can watch above). As part of my trip, I tested out the new partnership between Outside and Marriott Bonvoy, activating an Adventure Pass just outside of San Francisco, California. The Marriott hotel location where I stayed was a launching point into wine country and the redwoods. After…
In a recent speech at Rome’s La Sapienza University, Pope Leo XIV warned that investments in artificial intelligence and high-tech weapons could push the world into what he called a “spiral of annihilation.” Leo has identified AI as a critical issue for humanity and is expected to soon release a papal encyclical (a kind of open letter on Catholic doctrine) addressing the subject. His concerns reflect a broader debate taking shape across religious communities: Though artificial intelligence in its current form has only been in the marketplace for a few years, religious leaders and scholars from traditions stretching back centuries…
Published May 18, 2026 03:15AMSomewhere around kilometer three, José Andrés stepped off the trail and crouched beside an old oak tree. He pressed his hand against the bark. I wasn’t sure why, and then he said: “North.”You could always tell by the moss, he explained—thicker on the north-facing side, where the bark stays damp, the south side dried by the sun. Patricia had noticed the same thing on one of their previous walks and pointed it out to him. She does it on every walk, he said, with the same wonder, as if seeing it for the first time. Patricia…
A colorized electron microscope image of the Ebola virus. The WHO has declared the Bundibugyo strain — for which no approved vaccine or treatment exists — a global health emergency after cases emerged in the Democratic Republic of Congo and spread to Uganda in May 2026.gettyThe World Health Organization has declared a new Ebola outbreak in the Democratic Republic of Congo a public health emergency of international concern. This is the most serious designation short of a pandemic emergency, which was how COVID-19 was classified. The announcement came just days after health officials confirmed a deadly, fast-moving strain of Ebola…
One of the more annoying things that could happen is that you spend $3,300 on a brand-new display, only to find out that, just after you’ve passed the return window, the price has dropped by $400. Nothing else has changed; just the price gets cheaper after you’ve already paid for it and can no longer return it to the store. That’s what happened for customers who bought Apple’s brand-new Studio Display XDR, the company’s high-end mini-LED monitor targeted at professionals with a few grand to spend on a monitor. The company offered the Studio Display XDR with two stand options—a VESA mount adapter and…