Author: wildgreenquest@gmail.com

Opinions expressed by Entrepreneur contributors are their own. Key Takeaways The era of the “perfect” brand is ending. People want rawness and authenticity — they want to see the person or people behind the business. “Low-effort” marketing is the secret weapon for modern growth, so put down the professional lighting kit, pick up your phone and start showing the world the messy, honest and exciting reality of your business. Stop spending thousands of dollars on professional camera crews. You might think a big budget makes your brand look better. Actually, it might be hurting your sales. For a long time,…

Updated April 30, 2026 06:10PMIn a tiny island village in the Mediterranean, a senior man makes the 15-minute walk to the market to fill his bag with artichokes, olives, and tomatoes from the local, sprawling farms. Heavy produce slung over his shoulder, he navigates the cobblestone streets, hills, and steep stairs to his friend’s home to spend the afternoon chatting. On the way, he passes portraits of community elders on the building walls, which honor the exceptionally large population of folks in the area who’ve lived to 100 and beyond. This is life in Sardinia, Italy, which is one of…

An opportunity for more Americans to save for their retirement may be on the way. President Donald Trump signed an executive order on Thursday aimed at expanding access to retirement plans for workers whose employers don’t provide one.The order, first reported by Semafor, will direct the Treasury Department to launch TrumpIRA.gov, an online marketplace where workers without employer-provided retirement plans can select a private-sector one. Here’s what to know.How will the plan work?The new site will launch in January 2027, timed to align with the start of Saver’s Match, a federal program enacted in 2022 under President Joe Biden to match retirement…

Key Takeaways Skims chief product officer, Emma Grede, calls working from home “career suicide.” She links widespread remote work to social problems like loneliness, declining marriage rates and falling birth rates. She believes close, in-person relationships are key to a long and happy life. Emma Grede says employees are overlooking the hidden cost of working from home. The serial entrepreneur, worth a reported $405 million, is the co-founder and CEO of denim company Good American, which did $200 million in sales in 2022, and the chief product officer and founding partner of Skims, a $4 billion shapewear brand. In a…

Chipotle Mexican Grill needed to do something. In February, the fast-casual restaurant brand reported that traffic to its restaurants fell for the fourth straight quarter to end 2025, and it was projecting flat same-store sales growth for 2026. At that point, the company’s stock had dipped by about 33% over the last year. The brand needed a boost, and it just made a major move to get it. Chipotle named award-winning marketer Fernando Machado as its new chief brand officer. Machado’s last CMO role was with plant-based food company NotCo, which he joined in 2023 after two years as CMO at Activision…

Would you like a boba with that Big Mac? That’s what McDonald’s and other food franchises are betting on as they ramp up new beverage strategies. McDonald’s is launching six crafted beverages on May 6, including a dirty Dr. Pepper with vanilla and cold foam. It’s joining KFC, Taco Bell, Wendy’s and Burger King in a race to capture the $100 billion beverage category. The goal: lure customers away from Starbucks and Dutch Bros with drinks featuring popular offerings such as boba, dragon fruit and foam toppings. McDonald’s is adding “beverage specialist” roles at 14,000 U.S. locations, with dedicated counter…

The AI interview has grown so ubiquitous, in fact, that a new report from the hiring platform Greenhouse found that nearly two-thirds of job seekers have been interviewed by AI during the hiring process—an increase of 13 percentage points from just six months ago. But that doesn’t mean they are happy about it. In a Greenhouse survey of almost 1,200 job seekers across the U.S., 38% said they had dropped out of a hiring process that involved being interviewed by AI, while another 12% said they would do so if presented with an AI interview. That’s quite notable when workers are…

Opinions expressed by Entrepreneur contributors are their own. In the past few years, entrepreneurs have promised to de-extinct the woolly mammoth, create commercial space travel, build integrated AI and even humanoid robots. Each of these ideas seemed impossible at first glance or at least, wildly unlikely. And yet, companies like Colossal, SpaceX, OpenAI and FigureAI, are unicorn companies with sky-high valuations, one of which is about to go public for trillions of dollars.  They are suggesting a pattern here that is, frankly, hard to ignore. The days when an entrepreneur can set out to capture a niche market or optimize…

Published April 30, 2026 02:45PMKey Takeaways: A recent study published in Nature Health used AI to analyze 400,000 Reddit posts mentioning GLP-1 medications such as Ozempic and Wegovy. The researchers found that nearly 70,000 Redditors reported taking GLP-1s. Of those people, some experienced side effects not observed in clinical trials, specifically body temperature and hormonal/menstrual disruptions. The lead researcher of the study and doctors share how these side effects can interfere with exercise and how to adjust your training when taking a GLP-1 medication. With any medication, the official label spells out the laundry list of risks pulled from clinical trials.…

Emma Grede is the powerhouse entrepreneur behind size-inclusive fashion brand Good American and shapewear line Skims—some of the Kardashian family’s most successful business ventures. (Grede co-founded the brands with Khloé and Kim, respectively.) In a recent Bloomberg podcast, Grede shared her staunch take on the pitfalls of remote work.“Working from home is career suicide,” Grede said. “We only talk about the upside of working from home.” Not only does she believe the workplace perk is “career suicide,” but she sees the damage of remote work having wider, lasting societal implications.“Think about what’s happening in the world,” Grede said. “Declining birthrates, declining…